“There is no competition for the drinkable computer” One of the first questions we ask our client teams before we begin branding is “Who is your competition“. Bleeding edge gear-heads and other like geniuses often fumble with this question. For example, they respond “We’re the first people to bring a …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending April 29, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets. The Royal Wedding as …
Don’t Build Your Brand on a Weak Foundation
The process for developing a brand is usually slow, expensive, and unnecessarily complicated. However, it doesn’t need to be like that and we say that it shouldn’t be like that. The best practices for developing your brand — like any good thing — depends on getting off to the right …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending April 22, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brandoffers a recap of this week’s top @1day1brand tweets. Easy to Use Twitter Strategies …
That’s Not Branding – A Costly Confusion
Brands and businesses suffer when decision-makers don’t see the difference between defining a brand and other kinds of “messaging” or marketing projects. A serious branding effort is built on the ultimate, distilled, enduring ideas that have the very best chance of sticking in the customer’s mind. By contrast, the typical …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending April 15, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top branding tweets. Design Thinking and Creative …
Distility – First Toronto Branding Agency with CEO Office Hours
As part of our ongoing effort to give brand strategy and identity design a better name, Brand expert and Distility CEO Axle Davids will be holding CEO Office Hours. This is your chance to ask the questions that matter to you: pre-sales questions; questions about defining and operationalizing your brand, …
Calling All Business Innovators to Become Distility Pioneers
Over the past year, almost half of Distility 1day1brand engagements have been the result of referrals from customers and professionals who have personally experienced Distility 1day1brand. To offer a tangible thank you for future referrals, Distility has launched the Distility Pioneer Program, a lead referral program that provides a referral …
Integrating Winning Strategy: Business Strategy v. Brand Strategy
Distility was very fortunate to have Dean Roger Martin and Assistant Dean Suzanne Spragge of the Rotman School of Management, University of Toronto, spend an hour with us in the Distility Lab this week. The visit exceeded expectations since not only was it immensely gratifying to have positive feedback on …
Who Benefits from Quality Brand Strategy?
What is the Value of a Brand? Especially Brand Strategy – Your Promise, Position and Personality? Sure, a good brand will increase awareness, consideration and loyalty but you’ve heard that already haven’t you? You’ve heard all the Mom and apple-pie cheerleading for brand as a part of a nutritious breakfast. …