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Why Fonts Can Make or Break Your Brand

In Branding Evaluation by Distility0 Comments

Type is one of the most viewed elements of your brand. Good brands stick to clean, consistent font systems that allow their marketing copy to set a mood and deliver a message. When looking at your own brand, it’s important to pay attention to your font hierarchy, and know whether …

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How to Be a Self-Sufficient Brand

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What if, one day, your agency became unreliable or too expensive? Or what if you acquired the resources to bring branding in-house?  Would you be ready to take charge of your firm’s brand? Would you understand it well enough to lead the transition to a new agency? Brand Self-Sufficiency Checklist …

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Why It’s Not Called the iWatch

In Branding Evaluation by Distility0 Comments

In early September, Apple held its annual iPhone event. Since then, new product demos and ads for the iPhone 6s, iPad Pro and Apple Pencil have been widely circulated. Naturally, many editorials followed about this year’s goodies and their features. But we’d like to look at something else. Something more …

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Brand Architecture Is the Job No One Wants

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Brand architecture – the high-level structuring of your brand’s offers – is a must if you want to scale your brand without wasting time and money. It affects product naming. It informs advertising. It determines how your corporate trade-mark will appear around other brands in your roster. It can even …