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How to Be a Self-Sufficient Brand

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What if, one day, your agency became unreliable or too expensive? Or what if you acquired the resources to bring branding in-house?  Would you be ready to take charge of your firm’s brand? Would you understand it well enough to lead the transition to a new agency? Brand Self-Sufficiency Checklist …

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Why It’s Not Called the iWatch

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In early September, Apple held its annual iPhone event. Since then, new product demos and ads for the iPhone 6s, iPad Pro and Apple Pencil have been widely circulated. Naturally, many editorials followed about this year’s goodies and their features. But we’d like to look at something else. Something more …