Is Your Visual Identity Right for Your Company?

In Branding Evaluation by Distility0 Comments

From time to time, we like to write about things we’ve learned as branders. We like it so much that we do it in the form of ebooks you can download for free. You may have seen the ads. You may have downloaded or even read the content. Either way, we’re here to tell you that we’ve done it again. Our new ebook, How to Build a Visual Identity, is ready for your reading pleasure. It focuses on the makeup of a successful visual identity, and it’s a great resource for anyone embarking on a brand identity project.

Before You Read On

Remember earlier when we said the new ebook was ready? We may have embellished a tad. It’s actually almost ready. It will be available for download in April and, naturally, it will be on the house. In the meantime, we’ll be posting about brand design elements every week.

What to Expect in the New eBook

How to Build a Visual Identity helps you evaluate a visual identity when you’re not a designer. If you like the sound of that, here’s a closer look at the brand design elements it covers:

  • Wordmark
  • Logo
  • Buddy icon
  • Colour
  • Typography
  • Layout
  • Paper stock
  • The art of the hook

Stay Tuned

Next week, we’ll kick off our visual identity posts with a little something about wordmarks. Until then, brand well and prosper.

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