Streamline your marketing in 3 working sessions. Unite past and future offers.


Distility Brand Architecture Express gets your brand organized right, so your offers gain the clarity, consistency and confidence that conquers markets.

Save Time and Treasure

Brand architecture makes it easier to bring new products and services to market efficiently. When done right, it helps you create highly streamlined, enduring offers. Without it, you risk wasting time and money on inconsistent, even confusing naming and marketing.

How We Help

Over the course of two weeks, our brand strategists conduct three working sessions with you. The meetings can be online, in person or over the phone. They explore all the viable brand architecture options for your firm and set you up to present the best options to your team.

“We engaged Distility to guide Empire Communities through the brand architecture decision maze step by step. This ultimately resulted in a brand that is award-worthy, authentic and that continues to garner accolades.”

Andrew Guido Executive VP, Empire Communities

We Analyse

First, we look at your brand, its current architecture and all its moving parts. We educate you on brand architecture best practices. Then, we zero in on the best options based on strengths, weaknesses, opportunities and threats.

We Visualize

When it’s time to take our work to the executive team, we provide simple graphic mockups that show the visual impact of each potential architecture. Together, we decide which ones are put forth as the viable options for the future.

We Finalize

Distility then delivers an in-depth presentation to all stakeholders so they understand the recommended approach, its benefits, and the inefficiencies of a future without it.

“Distility provided a brand architecture and naming solution that helped us streamline our efforts and maximize brand awareness at the national level.”

Eric Windeler Founder,

What Does Brand Architecture Affect?
How people recognize and remember your corporate brand
How product and service brands tie into your corporate brand
How product or service brands are named
How product or service logos are created or streamlined
How internal divisions are named

Why Go With Distility?
Experts in group facilitation, brand strategy and brand identity
Unlocked brand advantage for nearly 50 firms in North America
Advocates of the simplest approach that works
Featured in the Globe and Mail, PROFIT and Fast Company
Adept at web meetings and happy to travel to you
Wrote the book on brand architecture

Book a Meeting to Learn More