Distility 1day1brand · Branding workshop, Toronto

Get together. Get aligned. Get your brand in one day.

AI can write you a brand strategy before your coffee cools. It can’t get your team to believe in it. In one facilitated day, the Distility 1day1brand workshop gets your team to agree on its brand promise, position and personality.

For teams of 1–15. No homework.

1 team
+ 1 day
= 1 brand

Why a workshop, now that everyone has AI?

AI FOR SPEED

More options, faster

We use AI where it’s strong: speed. Your team spends the day choosing between good ideas, not staring at a blank flip chart.

YOUR TEAM FOR JUDGMENT

The calls only you can make

AI gets you to the ballpark. Your promise, position and personality have to come from the people who will deliver on them. That’s the part we facilitate.

AGREEMENT YOU CAN TRUST

No groupthink

Our patented decision-support software captures each person’s opinion individually and anonymously, so the loudest voice doesn’t win and the result is your team’s.

How the day works

IN THE MORNING

Explore

Show up, grab a coffee and hit the ground running. Your team brainstorms ideas for brand promise, position and personality, and our brand strategists lead exercises that rally consensus around the best ones, with healthy doses of branding education along the way.

IN THE AFTERNOON

Commit

We help you commit to your new brand promise, position and personality. It will be authentic, because our software captures your team’s opinions individually and anonymously.

THE NEXT DAY

Put it to work

Check your email for your new brand strategy. Then we meet with you to talk through what it means for your marketing, sales and culture.

“Branding is free now. Agreement isn’t.”Axle Davids, How to Buy Branding

Questions

What if I’m an army of 1–2?

Our workshops support 1–15 participants.

Can’t we just ask ChatGPT?

You can, and you should try it. AI will hand you a polished brand strategy in minutes. What it can’t do is get your team to agree on it, or believe in it. Our free eBook, How to Buy Branding, covers where AI helps and where it falls short.

Is there homework, or work after?

There is no homework for participants. Distility gives the project sponsor total support, inviting the group to the workshop and coordinating the day. We can also gather audience insights before the workshop through one-on-one interviews, surveys or social media channels. After the workshop, we meet with you to discuss what your new brand strategy means for your marketing, sales and culture, and help you bring it to the world as efficiently as possible.

How is the workshop priced?

Pricing is based on the number of participants, making it affordable for teams of 1–15.

What if I need a logo or a name?

Logos and names aren’t immediate outcomes of the workshop. However, clients who engage Distility for logo and naming work can have their workshop upgraded: our designer can begin developing concepts, or our copywriter can begin generating names, during the day.

Can I get a demo?

Request our demo presentation by emailing hello@distility.com.

Is it the right fit and fee for you?

Take our 90-second assessment to find out if you’re ready for the next step.

Shopping around? Read this first.

How to Buy Branding, 2026 edition: seven traps to avoid, who should do the work, and the questions to ask before you sign. Free, no email required.

Ready to talk? Contact Axle or email hello@distility.com.