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New Workshop Gets Your Brands Organized

In Brand Solutions by DistilityLeave a Comment

Based on the success of our new ebook How to Organize Your Brands, Distility is pleased to announce Brand Architecture Express. Designed for the fast-moving firm looking to get their brand architecture done right, this workshop is the most efficient way to unify past and future offers. For this new …

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How to Be a Self-Sufficient Brand

In Branding Evaluation by DistilityLeave a Comment

What if, one day, your agency became unreliable or too expensive? Or what if you acquired the resources to bring branding in-house?  Would you be ready to take charge of your firm’s brand? Would you understand it well enough to lead the transition to a new agency? Brand Self-Sufficiency Checklist …

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Why It’s Not Called the iWatch

In Branding Evaluation by DistilityLeave a Comment

In early September, Apple held its annual iPhone event. Since then, new product demos and ads for the iPhone 6s, iPad Pro and Apple Pencil have been widely circulated. Naturally, many editorials followed about this year’s goodies and their features. But we’d like to look at something else. Something more …

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The Lexus Hoverboard Is Brand Positioning Incarnate

In Branding News by DistilityLeave a Comment

The Internet has recently been aflame with video content from the Lexus marketing department, showcasing a steaming, boardlike object, made of futuristic carbon fibre and woodgrain, floating inches above a sun bleached skate ramp somewhere in Barcelona. “It’s a Hoverboard, and It’s Real” Exclaims the Internet  It takes a second …

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What Is the Hybrid Brand Architecture?

In Building a Brand by DistilityLeave a Comment

[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE: What Is the Hybrid Brand CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.]   The hybrid brand architecture is a mixture of two or more brand architectures: masterbrand, sub-brand, endorser brand and …