Type is one of the most viewed elements of your brand. Good brands stick to clean, consistent font systems that allow their marketing copy to set a mood and deliver a message. When looking at your own brand, it’s important to pay attention to your font hierarchy, and know whether …
How Should Your Brand Use Its Colour Palette?
One of the first things you notice about a brand is its colour. Whether it’s leader red, conservative blue or friendly orange, colour makes a vital impression. Not only does it establish a mood, it makes a brand recognizable. Your Colour Palette: What’s the Point? A great visual identity is …
Can People Recognize Your Social Media Icon?
A great brand identity can really drive social media engagement. Sounds obvious, but a lot of companies overlook one critical piece of online infrastructure: the social media icon. The Sad State of Social Media Icons A social media icon is the small square image that acts as a brand’s profile …
Why Your Brand Doesn’t Need a Logo
We’ve said it before, and we’ll say it again. A logo can be a waste of space. That’s because most brands benefit from a quality wordmark – not a logo. Wordmark vs. Logo A logo is a symbol that can stand in place of your brand name. The Nike swoosh, …
Is Your Visual Identity Right for Your Company?
From time to time, we like to write about things we’ve learned as branders. We like it so much that we do it in the form of ebooks you can download for free. You may have seen the ads. You may have downloaded or even read the content. Either way, …
Apple, the FBI and Your CEO – What You Need to Know
With the release of iOS 8 in September 2014, Apple’s privacy systems became largely unhackable. Even by Cupertino itself. User privacy was so protected that, when it came to matters of law enforcement, Apple could only help authorities when presented with a device at Apple headquarters. After the San Bernardino …
The 1 Thing Your CEO Can Learn From the Uber Rebrand
Okay. Uber revealed a new brand identity today and the Internet lit up like a flame-engulfed slot machine, ringing with abysmal OMGs and LMAOs. It goes to show you one thing . . . But first, a quick recap. Facts About the Uber Rebranding It was led by Uber Founder + CEO Travis Kalanick and …
New Workshop Gets Your Brands Organized
Based on the success of our new ebook How to Organize Your Brands, Distility is pleased to announce Brand Architecture Express. Designed for the fast-moving firm looking to get their brand architecture done right, this workshop is the most efficient way to unify past and future offers. For this new …
How to Be a Self-Sufficient Brand
What if, one day, your agency became unreliable or too expensive? Or what if you acquired the resources to bring branding in-house? Would you be ready to take charge of your firm’s brand? Would you understand it well enough to lead the transition to a new agency? Brand Self-Sufficiency Checklist …
Why It’s Not Called the iWatch
In early September, Apple held its annual iPhone event. Since then, new product demos and ads for the iPhone 6s, iPad Pro and Apple Pencil have been widely circulated. Naturally, many editorials followed about this year’s goodies and their features. But we’d like to look at something else. Something more …