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Why Fonts Can Make or Break Your Brand

In Branding Evaluation by Distility0 Comments

Type is one of the most viewed elements of your brand. Good brands stick to clean, consistent font systems that allow their marketing copy to set a mood and deliver a message. When looking at your own brand, it’s important to pay attention to your font hierarchy, and know whether …

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Apple, the FBI and Your CEO – What You Need to Know

In Branding News by Distility0 Comments

With the release of iOS 8 in September 2014, Apple’s privacy systems became largely unhackable. Even by Cupertino itself. User privacy was so protected that, when it came to matters of law enforcement, Apple could only help authorities when presented with a device at Apple headquarters. After the San Bernardino …

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New Workshop Gets Your Brands Organized

In Brand Solutions by Distility0 Comments

Based on the success of our new ebook How to Organize Your Brands, Distility is pleased to announce Brand Architecture Express. Designed for the fast-moving firm looking to get their brand architecture done right, this workshop is the most efficient way to unify past and future offers. For this new …

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How to Be a Self-Sufficient Brand

In Branding Evaluation by Distility0 Comments

What if, one day, your agency became unreliable or too expensive? Or what if you acquired the resources to bring branding in-house?  Would you be ready to take charge of your firm’s brand? Would you understand it well enough to lead the transition to a new agency? Brand Self-Sufficiency Checklist …

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Why It’s Not Called the iWatch

In Branding Evaluation by Distility0 Comments

In early September, Apple held its annual iPhone event. Since then, new product demos and ads for the iPhone 6s, iPad Pro and Apple Pencil have been widely circulated. Naturally, many editorials followed about this year’s goodies and their features. But we’d like to look at something else. Something more …