Girl Holding Heart

How to Fake Brand Authenticity

In Building a Brand by Distility0 Comments

If you’re interested in making a thoroughly insipid brand seem earnest and meaningful, this video has all the pointers you’ll need.

Warning: Feigned Brand Authenticity

Branding Agency Good & Evil

It goes to show how easy it can be to massage the even most overused imagery and ubiquitous verbiage into something that evokes “meaningfulness.”
Now imagine the possibilities for a brand that actually has meaning. The video above was created by Dissolve Footage.