Based on the success of our new ebook How to Organize Your Brands, Distility is pleased to announce Brand Architecture Express. Designed for the fast-moving firm looking to get their brand architecture done right, this workshop is the most efficient way to unify past and future offers. For this new …
Sigma Systems Gets Exciting New Brand With Distility
Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they …
A Long Brand Name Can Ruin a Wordmark
A wordmark is a specially stylized typographical treatment of the letters in your brand name. An effective wordmark focuses your customer’s attention on your name, while driving home some desirable first impressions about your brand. When your company has a long name – and by long we mean more than …
Distility in Forum Magazine on Branding Education
Branding Education – How to Make Branding Better In October 2012, our company was featured in the Forum Magazine Business Spotlight. The article focuses on the backbone of our business – our ability to make branding faster and more pragmatic than what is made possible by traditional branding agencies. Ironically (and …
Distility Rebrands Branding for Software Engineers
Well, it’s safe to say it – we have been busy bees here at Distility. Whether we’ve been on the road for branding workshops, or building brands right here in our office, we’ve had no shortage of projects this year. And with all the hustle and bustle, it’s been harder …
The Perils of Business and Brand Strategy Silos
There are far too many examples of businesses being forced into damage control mode after decisions on business policies, actions or tactics blow up in their faces. In the internet age, it is wise to assume that there are no secrets from your customers and stakeholders. You need to consider …
An Authentic Brand Motivates Employees Better Than Money
Human resource experts, academics, business leaders and writers have researched and written extensively on the power of purpose as a motivator for employee performance. In fact, Daniel Pink in his book Drive posits that the carrot and stick approach — where money is used as both carrot and stick — is …
New Brand Helps XYZ Interactive Technologies Land Key Contract
Stronger Brand Helps Distility 1day1brand Alumni Secure Contract to Develop Prototypes for Multi-Billion Dollar International Client XYZ Interactive Technologies is a start-up research and development company headquartered at the MaRS Discovery District. The company has developed GestureSense technology that will enable you to control all the electronics in your home …
How to Sell the Boss on Branding
If you are the big boss at your company, launching a branding project can be a difficult decision to make. But if you’re not the big boss, if you’re the marketing or sales guru who clearly sees the need for branding or rebranding, convincing the big boss is a whole …
Apple Brand Strategy Leaked in Microsoft Slide!
Hours ago, CNET and other tech sites featured a purported leaked Windows 8 document. It looks real. Especially convincing is the sad “How Apple does it: A Virtuous Cycle” slide. (image above from leaked document above) The Virtuous Cycle: A strong brand promises “That it will just work” It does …