View Post

The Lexus Hoverboard Is Brand Positioning Incarnate

In Branding News by DistilityLeave a Comment

The Internet has recently been aflame with video content from the Lexus marketing department, showcasing a steaming, boardlike object, made of futuristic carbon fibre and woodgrain, floating inches above a sun bleached skate ramp somewhere in Barcelona. “It’s a Hoverboard, and It’s Real” Exclaims the Internet  It takes a second …

View Post

Brand Strategy Attack: Ford Repositions Cadillac for Phoniness in Must-See Video

In Branding News by DistilityLeave a Comment

For those that live in the trenches of brand warfare, Ford’s recent response to Cadillac’s repulsive “Poolside” advertising campaign is golden. It clearly indicates the power that brand positioning can have when used to its fullest. Cadillac’s Poolside: A Quick Recap Poolside features actor Neal McDonough extolling workaholism, consumerism and …