QHN.CA – a leading healthcare quality improvement community – signed on for the Distility 1day1brand workshop and rebranding workflow to fully revitalize its look and feel, and fully redesign its website. The QI community determined that a more sophisticated online presence would work to increase its member base. For an …
Distility in Forum Magazine on Branding Education
Branding Education – How to Make Branding Better In October 2012, our company was featured in the Forum Magazine Business Spotlight. The article focuses on the backbone of our business – our ability to make branding faster and more pragmatic than what is made possible by traditional branding agencies. Ironically (and …
Distility Brand Strategy Fundamentals eLearning Available Now
It is our pleasure to announce that our new eLearning course, Distility Brand Strategy Fundamentals, has officially launched. This is another big milestone for the Distility team. With Distility Brand Strategy Fundamentals, it is our goal to help brand marketers and designers add even more value to their work. Our …
Pricing Branding: Distility Featured in PROFIT Magazine
This week, PROFIT Magazine — one Canada’s leading business magazines — published a great article on the importance of pricing strategy for small businesses. Written by John Lorinc, the article illustrates why it’s so important for companies to be able to articulate the value of what they’re selling. It’s our …
BlackBerry Rebranding is Right for RIM
Waterloo-based tech firm Research in Motion has made a big leap this week, announcing a full corporate rebranding that will leave them as — very simply — BlackBerry. We applaud them for this decision to undergo a BlackBerry rebranding initiative, because it opens the gates to build a single, relevant brand …
Distility Milestone: Patent Issued on Brand Marketing Technology
We at Distility are excited to announce that our game-changing brand marketing technology has officially been issued a patent by the U.S. Patent and Trademark Office. Designed to help a group reach a fully supported collective opinion, our now patented touch-screen software makes it easier for individuals to communicate their …
Distility Featured in The Globe and Mail
We’re excited to say that a recent edition of The Globe and Mail features Distility founder and CEO Axle Davids in a piece on the process of branding. Found in the Report on Business section, the article makes mention of several key points to keep in mind when creating or …
B2B Software Company Gets Product Rebranding with Distility
A publicly traded, North American, b2b software company recently signed up for the Distility 1day1brand workshop to refocus the brand strategy for its flagship online service. The firm was in the midst of revamping the key features of this product, and needed the right brand building blocks in place before …
Lance Armstrong Livestrong: the Story of a Broken Brand
Here at Distility, we are fans of Lance Armstrong. He is a champion cyclist, a cancer survivor, and he has used his celebrity to create the Livestrong Foundation and support millions in their battle against cancer. But now his brand is taking heavy damage. On Thursday August 23rd, 2012, the …
Blue Mountain Resort Develops New Brand Strategy with Distility 1day1brand
Iconic Canadian destination Blue Mountain Resorts Ltd. registered for the Distility 1day1brand workshop to fully refocus their brand strategy in preparation for the launch of their website. In the destination resort industry, a corporate website is an enormous marketing investment. The company came to Distility to develop and commit to …