Today, Lumira Ventures is excited to debut its new website at www.lumira.vc, new branding and change of name from Lumira Capital to Lumira Ventures. Over the past 30 years, Lumira has been at the forefront of the healthcare investment industry. Driven by their unique strategy, the team has overseen the …
How to Fake Brand Authenticity
If you’re interested in making a thoroughly insipid brand seem earnest and meaningful, this video has all the pointers you’ll need. Warning: Feigned Brand Authenticity Branding Agency Good & Evil It goes to show how easy it can be to massage the even most overused imagery and ubiquitous verbiage into …
Pragmatic Brand Strategy
A strategy is knowing where you want to play and how you want to win. A brand strategy is playing in the right customer’s mind, and winning with a brand promise, personality and position that are compelling, credible and competitive. At Distility, we are pragmatists. We are passionate in our …
New eBook How to Organize Your Brands Out Now
We’re excited to announce the launch of our new ebook, How to Organize Your Brands – an overview of brand architecture models, and how they apply to business. Co-authored by Distility CEO Axle Davids, and creative lead Kalan Vuksanovich, this ebook is a must read for anyone looking to organize their …
What Is the Hybrid Brand Architecture?
[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE: What Is the Hybrid Brand CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK The hybrid brand architecture is a mixture of two or more …
Jack.org Rebrands for the Future With Distility
Earlier this year, mental health charity Jack.org – formerly The Jack Project – launched their bright new brand. We at Distility had the pleasure of developing it. The process involved renaming, brand architecture and an interactive brand analysis initiative, wherein we engaged the organization’s youth-based online community for insights into …
Naming a Product: Before You Begin
Your most important marketing tool is your name. Whether it is the name of an organization, or the name of the product, it is the mechanism by which customers gain awareness and recall your offer. In a previous post, we have outlined ten things to consider before embarking on a …
Brand Strategy Informs Your Content Marketing Strategy
Recently, we had the pleasure of working on a client project that involved the creation of both a brand strategy and content marketing strategy. It is extremely exciting to witness how strongly a well-defined brand strategy works to focus the creation of a knowledge-driven content marketing plan. The first step …
What is a Sound Trademark?
A sound trademark or sound mark is a distinctive sound used to identify the goods or services of a person or organization. While a sound trademark is usually a short melody or sequence of sounds, it may also be a non-musical distinctive sound, such as the roar of a lion. To …
Inbound Marketing Step 5: Budgeting Sufficient Resources
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their needs. This blog post …