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Is Your Brand at Risk as You Grow?

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At Distility we enjoy having our offices at the MaRS Centre.  On top of the excellent location, there is an energy associated with being surrounded by innovative organizations which range from early stage start-up to established technology company (and every stage in between). The chatter in the halls also has …

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Brand Architecture: What Is an Endorser Brand?

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[Update: The best practices in Brand Architecture: What Is an Endorser Brand can now be found in our free brand architecture ebook, How to Organize Your Brands. Download it today.] Endorser Brand Architecture An endorser brand architecture is made up of individual and distinct product brands, which are linked together …