Our experience with brand architecture projects is that they are either really easy or really hard for a business, and there is rarely anything in between. When It’s Easy, Brand Architecture Reason Trumps Resistance When a business has a handful of product or service offerings, brand architecture is generally a …
Is Your Brand at Risk as You Grow?
At Distility we enjoy having our offices at the MaRS Centre. On top of the excellent location, there is an energy associated with being surrounded by innovative organizations which range from early stage start-up to established technology company (and every stage in between). The chatter in the halls also has …
Brand Architecture: What Is an Endorser Brand?
[Update: The best practices in Brand Architecture: What Is an Endorser Brand can now be found in our free brand architecture ebook, How to Organize Your Brands. Download it today.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Endorser Brand Architecture An endorser brand architecture is made up of individual and …
Brand Architecture: What Is a Freestanding Brand?
[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE: What Is a Freestanding Brand CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK This post is the fifth in our series on brand architecture. …
Best of Brand Marketing Distilled – 10/21/2011 – Inbound Marketing
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition provides a distillation of inbound marketing. Inbound marketing is a marketing strategy that focuses on …
Best of Brand Marketing Distilled – 10/14/2011 – Loyalty Programs
Best of Brand Marketing Distilled is our weekly (or sometimes bi-weekly) distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week we consider loyalty programs. Loyalty programs are marketing programs designed to encourage and …
Brand Architecture Basics: What Is a Masterbrand?
[UPDATE: THE BEST PRACTICES IN BRAND ARCHITECTURE: WHAT IS A MASTERBRAND CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Our blog posts What Is Brand Architecture? and How to Choose Your Brand Architecture? …
Fall Reading List: Technology’s Dark Side and Innovating in the Reset
There is no time like autumn for old thinking to fall away to make room for fresh perspectives. This reading list features four of our current favourite big idea books in the technology and business realms. The books on the list are thought-changing books, and, having had the opportunity to …
Best of Brand Marketing Distilled – 09/30/2011
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week we offer four different pieces on social media: how social media can boost productivity, the value …
Brand Architecture Basics: What Is a Sub-Brand?
[Update: The best practices in Brand Architecture: What Is a Sub-Brand can now be found in our free brand architecture ebook, How to Organize Your Brands. Download it today.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Our blog posts What Is Brand Architecture? and How to Choose Your Brand Architecture …