It’s no secret that a good tagline or slogan can be a cornerstone of an enduring brand. At Distility, we believe that a concise, elegantly-crafted tagline can drive home the value of a brand. But coming up with the perfect one-liner is no walk in the park. There’s lots to …
Brand Naming: When Time Equals Money
At Distility we are passionate about delivering branding at the speed of business rather than at the typical glacial speed of other branding agencies and consultants. To make this possible, we developed Distility 1day1brand which allows our customers to develop their brand strategy in one day. We have also developed …
Inbound Marketing Step 4: Online Location and Social Media Channels
Be an Inbound Marketing Hero Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. The heart of inbound marketing is online publishing of highly valued content that is magnetic to your target audience and that helps your audience decide whether to buy …
Inbound Marketing Step 3: Create a Content Strategy
Be an Inbound Marketing Hero This blog post is the third in our series of posts designed to help you progress from inbound marketing wannabe to your brand’s inbound marketing hero. The first post “Inbound Marketing Step 1: Is Your Brand Ready to Start Inbound Marketing?” addressed ensuring you and …
What Is Your Company Naming Strategy?
Brand Naming – The Search Begins Clients come to Distility when their brand name is no longer working for them. It may no longer fit what they do. It may not allow them to expand into new markets. They may be under siege because they did not do their legal …
The Minimum Viable Brand
Minimum Viable Brand Requirements Through our technology clients, we were fortunate to have had early exposure to the new wave of programming that began about a decade ago and prominently features the concept of the “minimum viable product”. A minimum viable product only has the features that allow the product …
Make Your Branding Resolutions Stick
The new year is a great time for goal setting. There are a number of schools of thought on goal setting and how to track and measure your progress. Whatever your goal setting and tracking paradigm, if increasing brand awareness or building your brand is one of your goals, then …
Steve Jobs’ Buddhist Branding Secret
The real secret to Steve Jobs’ branding success stems from his time spent studying Buddhism in India. It was there that he learned the importance Buddhism places on intuition. Here is what Jobs told his biographer Walter Isaacson: “The people in the Indian countryside don’t use their intellect like we …
Startup Branding – Early Stage Dilemmas
You would expect that branding an early stage startup would be easier than branding an established firm. You have a clean slate. There are no brand architecture or strategy issues to fix. The client is excited and passionate about the work. They are motivated to get it done. But early …
Brand Architecture – When Resistance Trumps Reason
Our experience with brand architecture projects is that they are either really easy or really hard for a business, and there is rarely anything in between. When It’s Easy, Brand Architecture Reason Trumps Resistance When a business has a handful of product or service offerings, brand architecture is generally a …