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New eBook How to Organize Your Brands Out Now

In Building a Brand by Distility0 Comments

We’re excited to announce the launch of our new ebook, How to Organize Your Brands – an overview of brand architecture models, and how they apply to business. Co-authored by Distility CEO Axle Davids, and creative lead Kalan Vuksanovich, this ebook is a must read for anyone looking to organize their …

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What Is the Hybrid Brand Architecture?

In Building a Brand by Distility0 Comments

[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE: What Is the Hybrid Brand CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.]   The hybrid brand architecture is a mixture of two or more brand architectures: masterbrand, sub-brand, endorser brand and …

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Jack.org Rebrands for the Future With Distility

In Building a Brand by Distility0 Comments

Earlier this year, mental health charity Jack.org – formerly The Jack Project – launched their bright new brand. We at Distility had the pleasure of developing it. The process involved renaming, brand architecture and an interactive brand analysis initiative, wherein we engaged the organization’s youth-based online community for insights into …

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How to Fake Brand Authenticity

In Building a Brand by Distility0 Comments

If you’re interested in making a thoroughly insipid brand seem earnest and meaningful, this video has all the pointers you’ll need. Warning: Feigned Brand Authenticity Branding Agency Good & Evil It goes to show how easy it can be to massage the even most overused imagery and ubiquitous verbiage into …

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Naming a Product: Before You Begin

In Building a Brand by Distility0 Comments

Your most important marketing tool is your name. Whether it is the name of an organization, or the name of the product, it is the mechanism by which customers gain awareness and recall your offer. In a previous post, we have outlined ten things to consider before embarking on a …

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Pragmatic Brand Strategy

In Building a Brand by Distility0 Comments

A strategy is knowing where you want to play and how you want to win. A brand strategy is playing in the right customer’s mind, and winning with a brand promise, personality and position that are compelling, credible and competitive. At Distility, we are pragmatists.  We are passionate in our …