New eBook How to Organize Your Brands Out Now

In Building a Brand by DistilityLeave a Comment

We’re excited to announce the launch of our new ebook, How to Organize Your Brands – an overview of brand architecture models, and how they apply to business. Co-authored by Distility CEO Axle Davids, and creative lead Kalan Vuksanovich, this ebook is a must read for anyone looking to organize their firm’s brands. Download it today!


  • How poor brand architecture can cost a firm
  • Your brand architecture options
  • What tools you need to choose your brand architecture
  • How you can get a dialogue started with your team


If you like what you read, pay it forward to your friends or colleagues. You might save them from making a costly mistake.

“We engaged Distility to guide Empire Communities through the brand architecture decision maze step by step. This ultimately resulted in a brand that is award-worthy, authentic and that continues to garner accolades. How to Organize Your Brands gives valuable insights into the kind of thinking required to have a truly successful group of brands.”

Andrew Guido  President + Chief Exploration Officer, iQuest Inc.

“Read this before you create another brand…or else.”

Edwin Jansen  Head of Marketing, Fitzii

“Distility has succeeded in simplifying a complicated topic. Well worth a read if your company is struggling to align multiple brands.”

David Zavitz  Senior Vice President, Sales + Marketing, Canada Cartage