Free eBook · Second edition

How to Buy Branding

Branding got cheap. Clarity didn’t. This free guide shows you how to avoid buying the wrong brand solution, now that everyone has AI.

Download the eBook (PDF) Get the Vendor Scorecard (Excel)

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BUYER BEWARE

Seven traps, in the order you’ll meet them

From branding before your business strategy is clear, to the polished, AI-made brand nobody on your team believes in.

BUYER PREPARE

Who should do the work

Experts, generalists, facilitators, AI or your own team: who brings judgment, who builds agreement, and how to work with AI.

BUYER DECIDE

The questions to ask before you sign

Eight lines of questioning, a checklist, and the one-page brand strategy your team should walk away with.

“With AI, the danger isn’t bad brands. It’s polished brands nobody believes in, starting with your own team.”Axle Davids, Founder, Distility

The free Vendor Scorecard

The eBook’s spreadsheet companion. Take the readiness check, ask up to four candidates every question in the book, score their answers, and see who comes out on top.

Download the Scorecard

Want help getting your team to agree on a brand? Ask about a Distility 1day1brand workshop. 1 team + 1 day = 1 brand.