Earlier this year, mental health charity Jack.org – formerly The Jack Project – launched their bright new brand. We at Distility had the pleasure of developing it. The process involved renaming, brand architecture and an interactive brand analysis initiative, wherein we engaged the organization’s youth-based online community for insights into the future of the brand.
Using these audience perspectives, we brought Jack.org through our Distility 1day1brand workshop. Here, we collaborated with their executive team of young movers and shakers to create a compelling and authentic new brand strategy. This work would eventually underpin the organization’s vibrant new visual system.
Not long ago, we saw the new brand in action at Jack Summit 2015 – the flagship Jack.org mental health awareness event. Read the full case study.