The real secret to Steve Jobs’ branding success stems from his time spent studying Buddhism in India. It was there that he learned the importance Buddhism places on intuition. Here is what Jobs told his biographer Walter Isaacson:
“The people in the Indian countryside don’t use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That’s had a big impact on my work.”
This ability to fade out the distractions and use extraordinary focus to intuit (may we say “distill”) the essence of a product, experience, or advertisement was one of his greatest branding secrets.
It is the same thing that we here at Distility do with Distility 1day1brand. We help teams rise above the day to day, to see brand in a whole new way.
What part does intuition play in your work? We’d like to know.