I met with a fantastic organization that does huge business in the USA. They are routinely winning awards and business because they have such an energized and engaged culture. The company will do profound leadership work, say on their values, and then ensure that these concepts are thoroughly metabolized throughout …
Why Marketing Execs Can’t Brand In-house
by Axle Davids Here at Distility, we recently took ourselves through our own branding workflow. While it was invigorating for our team, it was a timely reminder to me on the pains and perils of both facilitating a group and contributing to brand building at the same time. The Pains …
Would you wear a bad suit to meet your best customer?
Seriously, would you meet your best customer in a 30 year old dated suit? If you did, do you think that would help you win more business? Brand visual systems (logo, colours, imagery) and brand verbal systems (tagline, slogan) are your business’ suit. While your brand systems should be built …
Unlock Your Brand Advantage and Win More
At Distility, we are passionate about helping teams unlock their brand advantage. We are also convinced that this cannot be done without a clear and simple brand strategy. In essential terms, the goal of any strategy is determining where you will play and how you will win. Brand strategy addresses …
The Globe and Mail Consults Distility For Expansion Story
This article was originally posted on The Globe and Mail website – June 1, 2011. The Challenge – Expansion dilemma brews for Garrison By Marjo Johne Garrison Brewing Co. had to temporarily shut down production a couple of months ago – but not because there wasn’t enough demand …
Don’t Build Your Brand on a Weak Foundation
The process for developing a brand is usually slow, expensive, and unnecessarily complicated. However, it doesn’t need to be like that and we say that it shouldn’t be like that. The best practices for developing your brand — like any good thing — depends on getting off to the right …
ConnectedN Develops Brand that Resonates with Target Audience
In Just 1 Day, Company Identifies Competitive Advantage and Clarifies Core Message ConnectedN is a social content management system that allows you to run all your social media marketing efforts from your website – in as little as 15 minutes per week. The platform lets you quickly see and respond …
Critical Branding Conversation: Audience Need
By Pete Kloppenburg The key conversations we’ve discussed up to now have been strategic choices. When we ask “who is our audience?”, we’re effectively choosing the people we need to talk to. When we ask “who is our competition?”, we are effectively choosing what company we will keep, and what …
Critical Branding Conversations: What Are We Selling?
By Pete Kloppenburg If you gather together your leadership team and ask the question “What are we selling?”, you may well hear many answers. For instance, a typical tech start-up might be able to pursue several different business models with the same core technology: end-user products, back-end tools, OEM licensing …
Critical Branding Conversation: Your Competition
By Pete Kloppenburg We’ve already had a look at one of the most important brand conversations you can have in your company, which is who is our audience? Now let’s look at another key conversation – your competition. As with audience, this conversation can uncover some pretty important differences of …