We’re excited to say that a recent edition of The Globe and Mail features Distility founder and CEO Axle Davids in a piece on the process of branding. Found in the Report on Business section, the article makes mention of several key points to keep in mind when creating or overseeing a brand.
3 Smart Branding Points Found in The Globe and Mail
- You have a brand, whether or not it’s been consciously crafted
- You can choose to manage your brand, or let it fall by the wayside so that consumers will have little reason to comprehend your difference from the competition
- The key to managing your brand is to clearly define it – to be able to know and articulate both the needs of your target audience and the position of your competition, along with your own brand promise, brand position and brand personality
The article appeared on page B11 of the November 15th print edition, and can be seen online here.