A publicly traded, North American, b2b software company recently signed up for the Distility 1day1brand workshop to refocus the brand strategy for its flagship online service. The firm was in the midst of revamping the key features of this product, and needed the right brand building blocks in place before commencing creative work for the new marketing campaign. They chose Distility for our ability to deliver a winning brand strategy in just one day, with the best ideas of the team built directly in.
Software Product Rebranding Case Study Up Now
To see how this b2b company got top-tier software product rebranding done with Distility 1day1brand, feel free to check out the case study. It captures the effort the team put into discussing their brand from the perspective of the customer, and shows how they were able to overcome strongly differentiated opinions on the product’s brand category to commit to a winning brand promise, position and personality. To read the case study, click here.