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New eBook How to Organize Your Brands Out Now

In Building a Brand by Distility0 Comments

We’re excited to announce the launch of our new ebook, How to Organize Your Brands – an overview of brand architecture models, and how they apply to business. Co-authored by Distility CEO Axle Davids, and creative lead Kalan Vuksanovich, this ebook is a must read for anyone looking to organize their …

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The Lexus Hoverboard Is Brand Positioning Incarnate

In Branding News by Distility0 Comments

The Internet has recently been aflame with video content from the Lexus marketing department, showcasing a steaming, boardlike object, made of futuristic carbon fibre and woodgrain, floating inches above a sun bleached skate ramp somewhere in Barcelona. “It’s a Hoverboard, and It’s Real” Exclaims the Internet  It takes a second …

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What Is the Hybrid Brand Architecture?

In Building a Brand by Distility0 Comments

[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE: What Is the Hybrid Brand CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.]   The hybrid brand architecture is a mixture of two or more brand architectures: masterbrand, sub-brand, endorser brand and …

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Brand Architecture Is the Job No One Wants

In Branding Evaluation by Distility0 Comments

Brand architecture – the high-level structuring of your brand’s offers – is a must if you want to scale your brand without wasting time and money. It affects product naming. It informs advertising. It determines how your corporate trade-mark will appear around other brands in your roster. It can even …

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Brand Reveal Musts

In Branding Evaluation by Distility0 Comments

When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can …

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Jack.org Rebrands for the Future With Distility

In Building a Brand by Distility0 Comments

Earlier this year, mental health charity Jack.org – formerly The Jack Project – launched their bright new brand. We at Distility had the pleasure of developing it. The process involved renaming, brand architecture and an interactive brand analysis initiative, wherein we engaged the organization’s youth-based online community for insights into …