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New Workshop Gets Your Brands Organized

In Brand Solutions by DistilityLeave a Comment

Based on the success of our new ebook How to Organize Your Brands, Distility is pleased to announce Brand Architecture Express. Designed for the fast-moving firm looking to get their brand architecture done right, this workshop is the most efficient way to unify past and future offers. For this new …

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Why It’s Not Called the iWatch

In Branding Evaluation by DistilityLeave a Comment

In early September, Apple held its annual iPhone event. Since then, new product demos and ads for the iPhone 6s, iPad Pro and Apple Pencil have been widely circulated. Naturally, many editorials followed about this year’s goodies and their features. But we’d like to look at something else. Something more …

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The Lexus Hoverboard Is Brand Positioning Incarnate

In Branding News by DistilityLeave a Comment

The Internet has recently been aflame with video content from the Lexus marketing department, showcasing a steaming, boardlike object, made of futuristic carbon fibre and woodgrain, floating inches above a sun bleached skate ramp somewhere in Barcelona. “It’s a Hoverboard, and It’s Real” Exclaims the Internet  It takes a second …