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Brand Reveal Musts

In Branding Evaluation by DistilityLeave a Comment

When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can …

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April Fools Brand Hoaxes: Our Fave Five of 2013

In Branding Evaluation by Distility1 Comment

Every year, countless brands roll out elaborate ‘brand awareness’ pranks on April 1st, launching fake products or campaigns that are so hilariously off-point that consumers can’t seem to get enough. For us, there is nothing better on April Fools’ Day than a brand prank delivered well. So, without further ado, …

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New Video: Business Tips for a Consistent Brand

In Branding Evaluation by Distility2 Comments

Small and midsize businesses can benefit from creating a consistent brand experience. That starts with having a well thought-out brand strategy — a brand promise, position and personality — that wins space in the customer’s mind. But when business leaders don’t take the extra steps to ensure that their brand …