by Axle Davids Here at Distility, we recently took ourselves through our own branding workflow. While it was invigorating for our team, it was a timely reminder to me on the pains and perils of both facilitating a group and contributing to brand building at the same time. The Pains …
Intelligence on How to Improve Digital Sales and Marketing
@1day1brand top tweets for the week ending June 17, 2011. Digital Sales and Marketing Email Nurturing: 6 tips for engaging newsletters – http://ow.ly/5jjSf Owning Awareness vs. Just Renting It – http://t.co/ACBuOHO Why Brands Need a Digital Customer Experience Strategy To Stay Competitive – http://t.co/z5xxQ60 Where is Inbound Marketing Headed? …
Unlock Your Brand Advantage and Win More
At Distility, we are passionate about helping teams unlock their brand advantage. We are also convinced that this cannot be done without a clear and simple brand strategy. In essential terms, the goal of any strategy is determining where you will play and how you will win. Brand strategy addresses …
Boston Pizza Embraces Bad Naming Strategy in Time for Playoffs
So, you are Boston Pizza trying to both increase brand awareness and inspire customer loyalty. The Stanley Cup finals pit the Vancouver Canucks against the Boston Bruins. Ironically, you are a Canadian company, and are now suffering from your brand strategy of being perceived as Bostonian. You may be regretting …
Tips to Inspire and Keep Customers, Innovation Mistakes and Ad History
@1day1brand top tweets for the week ending June 3, 2011. How Not to Innovate Five Mistaken Beliefs Business Leaders Have About Innovation – http://ow.ly/55SIK The Economics of Customer Retention Should I try to Keep An Angry Customer or Cut My Losses- http://ow.ly/59DWH Restoration Hardware Efforts to Inspire Customers and Create …
Do I have a brand?
Brand is a word that has many meanings. It can mean as little as an identifiable trademark (a name or logo) or it can be used to describe an entire business. When it comes to savvy marketing what is key is that it is an idea that exists in the …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending May 27, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets. Oprah Brand Lessons What …
An Authentic Brand Motivates Employees Better Than Money
Human resource experts, academics, business leaders and writers have researched and written extensively on the power of purpose as a motivator for employee performance. In fact, Daniel Pink in his book Drive posits that the carrot and stick approach — where money is used as both carrot and stick — is …
Apple – The Most Distilled Global Corporate Brand
Today, Apple pushed Google out of top place for the title of the “Most Valuable Global Brand” in the BrandZ Top100 ranking of the most valuable global brands. How did they get there? By being the 21st century’s most distilled brand.
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending May 6, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets. Branding Green Thinking Big …