by Margaret Sims The Bay department store is a venerable Canadian institution, and over my shopping lifetime, I have come to learn that the The Bay is a high quality department store. However, they seem to be moving into discount chain territory by using the old school marketing tactic of …
Are You Ready to Brand? Really Ready? Really?
Succeed in Branding If you are the decision-maker at a company that needs to create or renew its brand, here is a question that ought to keep you up at night: Why do some companies succeed at creating brands that boost awareness and sales, while others go through the motions …
Brand Scam: Buying Too Darn Much!
Too many branding vendors bank on the fact that you are lost in the branding quagmire, so they can sell you more than you really need. Less common, but still a concern, is the in-house resource who is going to take your project down the rabbit hole, drawing it out, …
Add Your Quote for Brand Scammed!
We’re delighted by the response so far to Brand Scammed! Have a look in the comments section below for some of the quotes we’ve received by some of the best minds in business. And please add your quote to theirs. You’ll be in great company! Please provide your quote below…
Brand Scam: Buying Too Little.
By Axle Davids, CEO & Brand Technologist, Distility Branding This scam is by far the biggest of all Brand Scams and leads to the worst brands of all. The typical story is a client who needs a branding deliverable like a website or lead generation campaign. They ask their internal …
SEO and Social Media Build your Brand
In our last post, we defined brand and brand strategy, and noted that your public brand is rooted in your customers’ past impressions of your company, while your brand strategy is a vision of the future of your brand. Now we settle down and talk about the present, the now, …
Brand vs Brand Strategy: The Rematch
It is time once again explore the absolutely fascinating subjects of brand and brand strategy. We’ll pick up our conversation again with some useful definitions. Brand. Your company’s brand can be thought of as its image in the collective mind of the marketplace – its personality, promise, and position as perceived …