Don’t Create Your Brand Advertising Until You’re Clear on Your Brand Strategy Your brand strategy – brand promise, brand position, brand personality – is how you win space in your customer’s mind. When it comes time to create a brand advertising campaign, it is important to ensure that your campaign embodies your …
How Often Should a Company Rebrand?
A Company Should Strive to Rebrand as Infrequently as Possible. By doing a rock-solid job on brand strategy and brand systems, your brand should be vibrant for at least ten years or more. After that time, your strategy may be the same but your systems (logo, tagline, colours, fonts, imagery) …
When Is It Time to Rebrand?
Is a Corporate Rebrand in Your Future? If you are reading this, then your brand, or the brand of someone you know, is on your mind. You may be thinking: “Our brand looks dated, at a time when we need to look current.” If this is you, you need to …
Tim Hortons Branding: Sizing Up the Customer Experience
Canadians love coffee. Coffee is the #1 beverage for adults in Canada. The average Canadian drinks almost 50% more coffee than their U.S. neighbours. Most Canadians also love Tim Hortons. It is arguably Canada’s most beloved brand. Tim Hortons has built its brand on a well executed brand strategy. Tim …
Make Your Branding Resolutions Stick
The new year is a great time for goal setting. There are a number of schools of thought on goal setting and how to track and measure your progress. Whatever your goal setting and tracking paradigm, if increasing brand awareness or building your brand is one of your goals, then …
Steve Jobs’ Buddhist Branding Secret
The real secret to Steve Jobs’ branding success stems from his time spent studying Buddhism in India. It was there that he learned the importance Buddhism places on intuition. Here is what Jobs told his biographer Walter Isaacson: “The people in the Indian countryside don’t use their intellect like we …
Has Price Competition Become Your Brand Strategy?
Last year at this time we wrote a blog post titled “When Promotions Kill Your Brand Strategy” outlining our concerns that, while brand promotions may drive traffic to a retailer, retailers need to be careful that their promotions aren’t out of sync with their customers’ need and enduring qualities of …
Startup Branding – Early Stage Dilemmas
You would expect that branding an early stage startup would be easier than branding an established firm. You have a clean slate. There are no brand architecture or strategy issues to fix. The client is excited and passionate about the work. They are motivated to get it done. But early …
3 Ingredients to Make a Good Brand
To Create a Good Brand, Your Brand Needs to Get Three Key Ingredients Working Together. A good brand is one that has attained prime space in your target customer’s mind so that the brand is remembered as the customer’s preferred solution. There are three overarching ingredients to creating a good …
Toronto Design Agency First Partner for Paradigm Shifting Brand Technology
Strategic Partnership Enables Design Lab Customers to Develop their Brand Strategy in One Day with Distility 1day1brand. November 28, 2011, Toronto, ON — Design Lab (www.designlab.net) and Distility (distility.com) are pleased to announce a strategic partnership to bring Distility 1day1brand to Design Lab clients. This unique patent-pending decision support technology …