Be an Inbound Marketing Hero This blog post is the third in our series of posts designed to help you progress from inbound marketing wannabe to your brand’s inbound marketing hero. The first post “Inbound Marketing Step 1: Is Your Brand Ready to Start Inbound Marketing?” addressed ensuring you and …
Blue Mountain Taps Distility for 1 Day Branding Technology
Blue Mountain Readies Re-brand with Tech-Enabled One Day Power Workshop by Brian Jackson, Associate Editor at ITBusiness.ca [This article is reprinted with permission of Brian Jackson, Associate Editor at ITBusiness.ca. As director of marketing at Collingwood, Ont.’s Blue Mountain Resorts Ltd., Paul Pinchbeck is tired of the ski and snowboard …
What Is Your Company Naming Strategy?
Brand Naming – The Search Begins Clients come to Distility when their brand name is no longer working for them. It may no longer fit what they do. It may not allow them to expand into new markets. They may be under siege because they did not do their legal …
Inbound Marketing Step 2: Be Clear on Your Audience
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. This blog post is the second in our series of posts designed to help you progress from inbound marketing wannabe to your brand’s inbound marketing hero. The first post “Is Your Brand Ready …
Inbound Marketing Step 1: Is Your Brand Ready to Start Inbound Marketing?
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their need. Like all marketing …
What to do About a Bad Corporate Brand Name
Reframing the Issue of a Bad Brand Name One of the biggest obstacles to brand marketing success is a badly named brand. For both new marcom hires and marketing consultants, it is a difficult issue to raise, but, as few of us are hired to be yes-men, it is not …
Brand Loyalty: Canadian Tire Money
Canadian Tire Money is an Iconic Brand Loyalty Program Back in 1958, Canadian Tire launched a visionary loyalty program. It started giving its customers Canadian Tire Money equal to a fixed percentage when they used cash at Canadian Tire stores. To this day, Canadian Tire Money can be used like …
Logo Design Is a Waste of Space
Logo + Wordmark – What’s the Difference? At Distility, we design wordmarks, not logos. A logo is a graphic symbol which represents a brand. A wordmark is a text-only typographic representation which is built from the letters in the brand name. Three Reasons Why Wordmarks Are Part of Pragmatic Brand Marketing We …
The Minimum Viable Brand
Minimum Viable Brand Requirements Through our technology clients, we were fortunate to have had early exposure to the new wave of programming that began about a decade ago and prominently features the concept of the “minimum viable product”. A minimum viable product only has the features that allow the product …
Should Brand Strategy be Actual or Aspirational?
During our Distiliy 1day1brand events, participants ask: “When we are developing our brand strategy today, should we be thinking of the brand we are now? Or the brand we aspire to be?” For instance, one client has a multimillion dollar capitol project that won’t be completed for three years. Should …