Faced with increased online retail competition and witnessing the success of the retail innovations introduced by the Apple Store, brands are looking to innovate the retail shopping experience by enhancing the in-person retail experience. This trend is now referred to as “experiential retailing”. Experiential Retailing in a Nutshell The rationale …
Inbound Marketing Step 5: Budgeting Sufficient Resources
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their needs. This blog post …
Tips for Creating a Strong Brand Promotion Contest
A brand promotion contest can be a great way to increase brand awareness and reward brand loyalty. However, the brand marketing spend will be wasted if care isn’t taken with every aspect of the contest’s customer experience. The risks of harming your brand if some contest details fall below your …
The Pepsi Challenge: Brand Positioning against the Brand Category Leader
Pepsi is taking steps to build its brand. According to a May, 2012 Advertising Age article, Pepsi has fallen from its place as the number 2 soda to become number 3 (behind Coke and Diet Coke), and has seen its market share fall by 0.3% and a sales volume fall …
What Makes a Slogan Memorable?
A good slogan (also known as a good tagline) is a cornerstone of an enduring brand. To be good, a slogan needs to be memorable. An important aspect of branding is to ensure your brand is remembered by your target customers and customers. A recent Cornell University research paper provides …
What Makes a Good Tagline?
It’s no secret that a good tagline or slogan can be a cornerstone of an enduring brand. At Distility, we believe that a concise, elegantly-crafted tagline can drive home the value of a brand. But coming up with the perfect one-liner is no walk in the park. There’s lots to …
The Ikea Brand: A New TV Brand Category Competitor
Your competition is all the other solutions that are vying to resolve your customer’s needs. An important part of defending your brand’s ability to compete is to think about your competition and how they are vying to solve your customers’ needs. However, if both you and your established competition are …
Brand Naming: When Time Equals Money
At Distility we are passionate about delivering branding at the speed of business rather than at the typical glacial speed of other branding agencies and consultants. To make this possible, we developed Distility 1day1brand which allows our customers to develop their brand strategy in one day. We have also developed …
When Is It Time to Redo Your Brand’s Website?
It is a reality of the digital age that customers, leads, prospective employees, vendors and other stakeholders will assess your brand based on your brand’s website. Not having a website at all leaves the impression that you are a fresh start-up or potentially fly-by-night risk; for an established brands, the …
Inbound Marketing Step 4: Online Location and Social Media Channels
Be an Inbound Marketing Hero Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. The heart of inbound marketing is online publishing of highly valued content that is magnetic to your target audience and that helps your audience decide whether to buy …