iPhone Brand Positioning and the Mass Market The introduction of the iPhone in January of 2007 was a watershed moment in consumer electronic marketing. While other smartphones were already on the market, Apple, grasping the mass market mindset, positioned the iPhone as a new category. Apple cleverly launched the iphone …
Lance Armstrong Livestrong: the Story of a Broken Brand
Here at Distility, we are fans of Lance Armstrong. He is a champion cyclist, a cancer survivor, and he has used his celebrity to create the Livestrong Foundation and support millions in their battle against cancer. But now his brand is taking heavy damage. On Thursday August 23rd, 2012, the …
Minimum Viable Social Media Plan
It’s no secret that social media has become a common marketing tool for brands to engage with their target audiences. But with the rise of social media marketing, many people have developed conflicting opinions about the ability of recent graduates to drive an organization’s social media efforts. Brands and Social …
Mars Curiosity: NASA Brand Building with Personality
While the Mars rover Curiosity has successfully landed on the Red Planet, it has also blasted off in social media. In the past few days, @MarsCuriosity has rocketed on Twitter from a respectable 140,000 followers to 850,000 followers. We admit that we began following @MarsCuriosity on August 3, 2012, and …
Branding: The Importance of Build-In
Many branding agencies and marketing agencies discuss the importance of buy-in. Successful branding is built on commitment by your organization to consistent use of the visual and verbal systems representing your brand, including your brand name, slogan or tagline, symbols, colours, images, and fonts. Branding Beyond Buy-In: Build-In Branding agencies, …
Colour Choices Can Make or Break Your Brand Marketing
When you are creating your brand marketing, your colour choices should support both your brand and your message. Consistent use of your brand colour or colours will help you build your brand into a valuable intangible asset. In your brand marketing messages, it’s important to consider how your colours might …
The Batman Brand Strategy
In 1939 the Batman made his first appearance in Detective Comics #27. Six issues later he got his origin story when Americans were introduced to the young Bruce Wayne who witnesses his parents murdered in cold blood. Bruce swears to avenge their deaths and as the years pass, he steels …
Blue Mountain Resort Develops New Brand Strategy with Distility 1day1brand
Iconic Canadian destination Blue Mountain Resorts Ltd. registered for the Distility 1day1brand workshop to fully refocus their brand strategy in preparation for the launch of their website. In the destination resort industry, a corporate website is an enormous marketing investment. The company came to Distility to develop and commit to …
How to Evaluate Slogans and Taglines
A slogan or tagline, as outlined in our post What Makes a Good Tagline, is a short, pithy sentence that acts as a rallying cry for your brand. It works to: directly communicate the essence of your brand to your target audience, and inspire your team to be proud of …
What is a Sound Trademark?
A sound trademark or sound mark is a distinctive sound used to identify the goods or services of a person or organization. While a sound trademark is usually a short melody or sequence of sounds, it may also be a non-musical distinctive sound, such as the roar of a lion. To …