This week, PROFIT Magazine — one Canada’s leading business magazines — published a great article on the importance of pricing strategy for small businesses. Written by John Lorinc, the article illustrates why it’s so important for companies to be able to articulate the value of what they’re selling. It’s our …
Brand Copywriting: What Is Your Brand’s Voice?
Copywriting is your brand’s way of speaking to your customer. Think of your organization’s copy as a verbal version of a logo or colour palette. Just like these visual elements, the text you use in your touchpoints needs to have a consistent feel, underpinned by a clear strategy. It doesn’t …
BlackBerry Rebranding is Right for RIM
Waterloo-based tech firm Research in Motion has made a big leap this week, announcing a full corporate rebranding that will leave them as — very simply — BlackBerry. We applaud them for this decision to undergo a BlackBerry rebranding initiative, because it opens the gates to build a single, relevant brand …
Naming a Product: Before You Begin
Your most important marketing tool is your name. Whether it is the name of an organization, or the name of the product, it is the mechanism by which customers gain awareness and recall your offer. In a previous post, we have outlined ten things to consider before embarking on a …
Inbound Marketing Step 6: Improving Brand Awareness Through SEO
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. This post is the sixth in our series on how to become an inbound marketing hero. In the last post in this series, we talked about the importance of budgeting sufficient time and …
New Video: Business Tips for a Consistent Brand
Small and midsize businesses can benefit from creating a consistent brand experience. That starts with having a well thought-out brand strategy — a brand promise, position and personality — that wins space in the customer’s mind. But when business leaders don’t take the extra steps to ensure that their brand …
Distility Milestone: Patent Issued on Brand Marketing Technology
We at Distility are excited to announce that our game-changing brand marketing technology has officially been issued a patent by the U.S. Patent and Trademark Office. Designed to help a group reach a fully supported collective opinion, our now patented touch-screen software makes it easier for individuals to communicate their …
Distility Featured in The Globe and Mail
We’re excited to say that a recent edition of The Globe and Mail features Distility founder and CEO Axle Davids in a piece on the process of branding. Found in the Report on Business section, the article makes mention of several key points to keep in mind when creating or …
B2B Software Company Gets Product Rebranding with Distility
A publicly traded, North American, b2b software company recently signed up for the Distility 1day1brand workshop to refocus the brand strategy for its flagship online service. The firm was in the midst of revamping the key features of this product, and needed the right brand building blocks in place before …
Brand Strategy Informs Your Content Marketing Strategy
Recently, we had the pleasure of working on a client project that involved the creation of both a brand strategy and content marketing strategy. It is extremely exciting to witness how strongly a well-defined brand strategy works to focus the creation of a knowledge-driven content marketing plan. The first step …