A Company Should Strive to Rebrand as Infrequently as Possible.
By doing a rock-solid job on brand strategy and brand systems, your brand should be vibrant for at least ten years or more. After that time, your strategy may be the same but your systems (logo, tagline, colours, fonts, imagery) may require a refresh. Even this may not be needed if your brand designer created an original “timeless” design for you. For example, the Paul Rand design of the IBM logo, has remained virtually unchanged since 1972.
When is it time to rebrand? Find out in our post:”When is it Time to Rebrand?”