Our experience with brand architecture projects is that they are either really easy or really hard for a business, and there is rarely anything in between. When It’s Easy, Brand Architecture Reason Trumps Resistance When a business has a handful of product or service offerings, brand architecture is generally a …
Is Your Brand at Risk as You Grow?
At Distility we enjoy having our offices at the MaRS Centre. On top of the excellent location, there is an energy associated with being surrounded by innovative organizations which range from early stage start-up to established technology company (and every stage in between). The chatter in the halls also has …
Brand Architecture: What Is an Endorser Brand?
[Update: The best practices in Brand Architecture: What Is an Endorser Brand can now be found in our free brand architecture ebook, How to Organize Your Brands. Download it today.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Endorser Brand Architecture An endorser brand architecture is made up of individual and …
Brand Architecture: What Is a Freestanding Brand?
[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE: What Is a Freestanding Brand CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK This post is the fifth in our series on brand architecture. …
Distility News: U.S. Patent Application and PCT Filing by Innovative Canadian Branding Agency
Distility is pleased to announce that it has taken the next steps in patenting its ground breaking brand marketing technology. Back on October 14, 2010, Distility submitted a U.S. provisional patent application for its innovation titled “Method of Visualizing the Collective Opinion of a Group”. Distility is please to report …
Brand Architecture Basics: What Is a Masterbrand?
[UPDATE: THE BEST PRACTICES IN BRAND ARCHITECTURE: WHAT IS A MASTERBRAND CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Our blog posts What Is Brand Architecture? and How to Choose Your Brand Architecture? …
Brand Architecture Basics: What Is a Sub-Brand?
[Update: The best practices in Brand Architecture: What Is a Sub-Brand can now be found in our free brand architecture ebook, How to Organize Your Brands. Download it today.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Our blog posts What Is Brand Architecture? and How to Choose Your Brand Architecture …
Globe and Mail Features Toronto Branding Agency Distility
Distility was featured in a business strategy article in the Globe & Mail, Canada’s National Newspaper, on Thursday September 22, 2011. To read the full Globe and Mail article by Marjo Johne please see Strategy: How to get ahead by being different. Below is an excerpt of the article which …
How to Choose Your Brand Architecture
As a brand marketer you can’t afford to be ignorant about Brand Architecture. Beyond your need to grasp this kind of branding fundamental, your organization will be best served if your brand architecture is planned to allow effective scaling as additional offerings are added to your portfolio. As described in …
The Perils of Business and Brand Strategy Silos
There are far too many examples of businesses being forced into damage control mode after decisions on business policies, actions or tactics blow up in their faces. In the internet age, it is wise to assume that there are no secrets from your customers and stakeholders. You need to consider …