[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Architecture is the planned design of a system. It could be the planned design of a …
The Case Against B2B Branding. Why brand if we are B2B?
The CEO looked at us suspiciously. His new VP Marketing had brought us in to support his fledgling effort to rebrand this mid-size life-sciences firm. The firm was doing very well, growing steadily but investing heavily in sales and barely at all in marketing. The office was utilitarian, the board-room …
Distility – Toronto Branding Agency Announces e-Learning Course
Distility is pleased to announce the upcoming Fall, 2013 release of our new e-Learning course — Distility Brand Quest Distility Brand Quest is an interactive course that delivers what you and your team need to know to become brand champions, and win your customers’ hearts. Strategic business leaders both (i) …
How Do I Get Branding Done?
Branding is a word that has many meanings. Many businesses start with the misconception that, to get their branding done, they simply need to commit to a logo, a name and put those items on a website. For many businesses, that is all they do, and they are missing out …
Brand Building – The Value of Commitment
Brand systems are the visual and verbal systems representing your brand — names, symbols, concepts, colours, images, fonts, tag-lines and the like. By using your brand systems consistently, you can create a valuable intangible asset that ensures recognition, memorability and relevance in the minds of your stakeholders. While the value …
Overload: Vision, Mission, Values, Purpose, Brand
I met with a fantastic organization that does huge business in the USA. They are routinely winning awards and business because they have such an energized and engaged culture. The company will do profound leadership work, say on their values, and then ensure that these concepts are thoroughly metabolized throughout …
Why Marketing Execs Can’t Brand In-house
by Axle Davids Here at Distility, we recently took ourselves through our own branding workflow. While it was invigorating for our team, it was a timely reminder to me on the pains and perils of both facilitating a group and contributing to brand building at the same time. The Pains …
Would you wear a bad suit to meet your best customer?
Seriously, would you meet your best customer in a 30 year old dated suit? If you did, do you think that would help you win more business? Brand visual systems (logo, colours, imagery) and brand verbal systems (tagline, slogan) are your business’ suit. While your brand systems should be built …
Unlock Your Brand Advantage and Win More
At Distility, we are passionate about helping teams unlock their brand advantage. We are also convinced that this cannot be done without a clear and simple brand strategy. In essential terms, the goal of any strategy is determining where you will play and how you will win. Brand strategy addresses …
The Globe and Mail Consults Distility For Expansion Story
This article was originally posted on The Globe and Mail website – June 1, 2011. The Challenge – Expansion dilemma brews for Garrison By Marjo Johne Garrison Brewing Co. had to temporarily shut down production a couple of months ago – but not because there wasn’t enough demand …