Brand is a word that has many meanings. It can mean as little as an identifiable trademark (a name or logo) or it can be used to describe an entire business. When it comes to savvy marketing what is key is that it is an idea that exists in the …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending May 27, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets. Oprah Brand Lessons What …
An Authentic Brand Motivates Employees Better Than Money
Human resource experts, academics, business leaders and writers have researched and written extensively on the power of purpose as a motivator for employee performance. In fact, Daniel Pink in his book Drive posits that the carrot and stick approach — where money is used as both carrot and stick — is …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending May 13, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets.
Apple – The Most Distilled Global Corporate Brand
Today, Apple pushed Google out of top place for the title of the “Most Valuable Global Brand” in the BrandZ Top100 ranking of the most valuable global brands. How did they get there? By being the 21st century’s most distilled brand.
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending May 6, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets. Branding Green Thinking Big …
Farmville: When New Brand Categories Kill
“There is no competition for the drinkable computer” One of the first questions we ask our client teams before we begin branding is “Who is your competition“. Bleeding edge gear-heads and other like geniuses often fumble with this question. For example, they respond “We’re the first people to bring a …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending April 29, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets. The Royal Wedding as …
Don’t Build Your Brand on a Weak Foundation
The process for developing a brand is usually slow, expensive, and unnecessarily complicated. However, it doesn’t need to be like that and we say that it shouldn’t be like that. The best practices for developing your brand — like any good thing — depends on getting off to the right …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending April 22, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brandoffers a recap of this week’s top @1day1brand tweets. Easy to Use Twitter Strategies …