@1day1brand top tweets for the week ending June 30, 2011. Collaboration and Creativity HBR: Collaboration is a Valuable Intangible Asset – http://ow.ly/5rW8A Psychology Today: Exercise increases your Creativity – http://bit.ly/iuX3aU Digital Campaigns Alternative to Online Banner Ads –http://ow.ly/5rWjR POV Pieces — Ghost Tweeting and Chinese Brands Is ghost-tweeting for your …
Why Marketing Execs Can’t Brand In-house
by Axle Davids Here at Distility, we recently took ourselves through our own branding workflow. While it was invigorating for our team, it was a timely reminder to me on the pains and perils of both facilitating a group and contributing to brand building at the same time. The Pains …
Improve Your Digital Campaigns, Facebook Analysed & Branding
@1day1brand top tweets for the week ending June 24, 2011. Intelligence to Improve Your Digital Campaigns Heineken beer proves that an investment in digital strategy pays off – http://ow.ly/5loWi 7 Ways to KILL your online PR campaign – http://t.co/uF39fJQ Online solutions have made surveys quicker, cheaper and easier – http://ow.ly/5mFwS Political …
Would you wear a bad suit to meet your best customer?
Seriously, would you meet your best customer in a 30 year old dated suit? If you did, do you think that would help you win more business? Brand visual systems (logo, colours, imagery) and brand verbal systems (tagline, slogan) are your business’ suit. While your brand systems should be built …
Intelligence on How to Improve Digital Sales and Marketing
@1day1brand top tweets for the week ending June 17, 2011. Digital Sales and Marketing Email Nurturing: 6 tips for engaging newsletters – http://ow.ly/5jjSf Owning Awareness vs. Just Renting It – http://t.co/ACBuOHO Why Brands Need a Digital Customer Experience Strategy To Stay Competitive – http://t.co/z5xxQ60 Where is Inbound Marketing Headed? …
Unlock Your Brand Advantage and Win More
At Distility, we are passionate about helping teams unlock their brand advantage. We are also convinced that this cannot be done without a clear and simple brand strategy. In essential terms, the goal of any strategy is determining where you will play and how you will win. Brand strategy addresses …
The Globe and Mail Consults Distility For Expansion Story
This article was originally posted on The Globe and Mail website – June 1, 2011. The Challenge – Expansion dilemma brews for Garrison By Marjo Johne Garrison Brewing Co. had to temporarily shut down production a couple of months ago – but not because there wasn’t enough demand …
Boston Pizza Embraces Bad Naming Strategy in Time for Playoffs
So, you are Boston Pizza trying to both increase brand awareness and inspire customer loyalty. The Stanley Cup finals pit the Vancouver Canucks against the Boston Bruins. Ironically, you are a Canadian company, and are now suffering from your brand strategy of being perceived as Bostonian. You may be regretting …
Tips to Inspire and Keep Customers, Innovation Mistakes and Ad History
@1day1brand top tweets for the week ending June 3, 2011. How Not to Innovate Five Mistaken Beliefs Business Leaders Have About Innovation – http://ow.ly/55SIK The Economics of Customer Retention Should I try to Keep An Angry Customer or Cut My Losses- http://ow.ly/59DWH Restoration Hardware Efforts to Inspire Customers and Create …
Do I have a brand?
Brand is a word that has many meanings. It can mean as little as an identifiable trademark (a name or logo) or it can be used to describe an entire business. When it comes to savvy marketing what is key is that it is an idea that exists in the …