The CEO looked at us suspiciously. His new VP Marketing had brought us in to support his fledgling effort to rebrand this mid-size life-sciences firm. The firm was doing very well, growing steadily but investing heavily in sales and barely at all in marketing. The office was utilitarian, the board-room …
Branding and Business Intelligence
@1day1brand top tweets for the week ending August 19, 2011. Brand Management Is Brand Management an Offensive or Defensive Play? http://ow.ly/66KLn Should a premium brand charge more than its competition or use the same price to sell more? Should Coca Cola Raise Prices. http://ow.ly/64k5I Business Intelligence Four Ways To Spot …
Distility – Toronto Branding Agency Announces e-Learning Course
Distility is pleased to announce the upcoming Fall, 2013 release of our new e-Learning course — Distility Brand Quest Distility Brand Quest is an interactive course that delivers what you and your team need to know to become brand champions, and win your customers’ hearts. Strategic business leaders both (i) …
How to Define Brand Values and More
@1day1brand top tweets for the week ending July 29, 2011. Values The Important Business of Communicating Values – http://ow.ly/5O8DQ Consumer Focused Branding How to Align Your Branding with the Consumer Experience http://ow.ly/5NpZx A Sharpie Campaign, Aimed at Teenagers, Urges Self-Expressionhttp://ow.ly/5O8To Twitter Can You Keep Your Sex Secret on Twitterhttp://ow.ly/5O8B4 This …
2011 Summer Reading List – Marketing, Branding, Innovation & Design Thinking
Many summer reading lists are about light and frothy reads. If that is the summer reading list that you are looking for, then this is not the list for you. This list features four of our current favourite big idea books in the business strategy and marketing realm. The books …
How Do I Get Branding Done?
Branding is a word that has many meanings. Many businesses start with the misconception that, to get their branding done, they simply need to commit to a logo, a name and put those items on a website. For many businesses, that is all they do, and they are missing out …
Branding, Email and Online Marketing and B2B Sales Tips
@1day1brand top tweets for the week ending July 15, 2011. Branding If your brand were a band, what would you do? – http://ow.ly/5EkOr Why managing your personal brand makes you a better marketer – http://bit.ly/nJCj2I Email and Online Marketing Case Study: Online marketing in a small town – http://bit.ly/ocUGxZ Email …
Brand Building – The Value of Commitment
Brand systems are the visual and verbal systems representing your brand — names, symbols, concepts, colours, images, fonts, tag-lines and the like. By using your brand systems consistently, you can create a valuable intangible asset that ensures recognition, memorability and relevance in the minds of your stakeholders. While the value …
Innovative Brand Campaigns and Knowledge Marketing
@1day1brand top tweets for the week ending July 8, 2011. Innovative Brand Campaigns – Successful, Lacklustre & Green Successful: HBO Finds Its Own Way With Social Networking – http://ow.ly/5w7W5 Lacklustre: Pepsi Rebranding 101: First, Do No Harm – http://ow.ly/5tuJB Green Brand Strategy: A Swedish Burger Chain Says “Minimize Me” – …
Overload: Vision, Mission, Values, Purpose, Brand
I met with a fantastic organization that does huge business in the USA. They are routinely winning awards and business because they have such an energized and engaged culture. The company will do profound leadership work, say on their values, and then ensure that these concepts are thoroughly metabolized throughout …