@1day1brand top tweets for the week ending April 15, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top branding tweets. Design Thinking and Creative …
Distility – First Toronto Branding Agency with CEO Office Hours
As part of our ongoing effort to give brand strategy and identity design a better name, Brand expert and Distility CEO Axle Davids will be holding CEO Office Hours. This is your chance to ask the questions that matter to you: pre-sales questions; questions about defining and operationalizing your brand, …
Calling All Business Innovators to Become Distility Pioneers
Over the past year, almost half of Distility 1day1brand engagements have been the result of referrals from customers and professionals who have personally experienced Distility 1day1brand. To offer a tangible thank you for future referrals, Distility has launched the Distility Pioneer Program, a lead referral program that provides a referral …
Integrating Winning Strategy: Business Strategy v. Brand Strategy
Distility was very fortunate to have Dean Roger Martin and Assistant Dean Suzanne Spragge of the Rotman School of Management, University of Toronto, spend an hour with us in the Distility Lab this week. The visit exceeded expectations since not only was it immensely gratifying to have positive feedback on …
Building a Better Brand Strategy System: The Story of 10days10brands
Participants Achieve Extraordinary Results After New Technology Innovations In March 2010, we set out to improve Distility 1day1brand – our system that allows teams to create clear, honest and compelling brands in one breakthrough day. Our beta test – dubbed “10days10brands” – took ten innovative MaRS technology start-up companies through our …
What if Your Brand was on the Drug Called Charlie Sheen?
On Monday, I watched Charlie Sheen being interviewed by Piers Morgan on CNN. He is an archetypal Hollywood bad boy in a career crisis. From a branding perspective, brand awareness of Charlie Sheen is growing and at the same time his brand reputation is crashing. Charlie Sheen’s interview was fantastic entertainment. …
ConnectedN Develops Brand that Resonates with Target Audience
In Just 1 Day, Company Identifies Competitive Advantage and Clarifies Core Message ConnectedN is a social content management system that allows you to run all your social media marketing efforts from your website – in as little as 15 minutes per week. The platform lets you quickly see and respond …
Critical Branding Conversation: Audience Need
By Pete Kloppenburg The key conversations we’ve discussed up to now have been strategic choices. When we ask “who is our audience?”, we’re effectively choosing the people we need to talk to. When we ask “who is our competition?”, we are effectively choosing what company we will keep, and what …
Critical Branding Conversations: What Are We Selling?
By Pete Kloppenburg If you gather together your leadership team and ask the question “What are we selling?”, you may well hear many answers. For instance, a typical tech start-up might be able to pursue several different business models with the same core technology: end-user products, back-end tools, OEM licensing …
Critical Branding Conversation: Your Competition
By Pete Kloppenburg We’ve already had a look at one of the most important brand conversations you can have in your company, which is who is our audience? Now let’s look at another key conversation – your competition. As with audience, this conversation can uncover some pretty important differences of …