Human resource experts, academics, business leaders and writers have researched and written extensively on the power of purpose as a motivator for employee performance. In fact, Daniel Pink in his book Drive posits that the carrot and stick approach — where money is used as both carrot and stick — is …
Don’t Build Your Brand on a Weak Foundation
The process for developing a brand is usually slow, expensive, and unnecessarily complicated. However, it doesn’t need to be like that and we say that it shouldn’t be like that. The best practices for developing your brand — like any good thing — depends on getting off to the right …
That’s Not Branding – A Costly Confusion
Brands and businesses suffer when decision-makers don’t see the difference between defining a brand and other kinds of “messaging” or marketing projects. A serious branding effort is built on the ultimate, distilled, enduring ideas that have the very best chance of sticking in the customer’s mind. By contrast, the typical …
Calling All Business Innovators to Become Distility Pioneers
Over the past year, almost half of Distility 1day1brand engagements have been the result of referrals from customers and professionals who have personally experienced Distility 1day1brand. To offer a tangible thank you for future referrals, Distility has launched the Distility Pioneer Program, a lead referral program that provides a referral …
Integrating Winning Strategy: Business Strategy v. Brand Strategy
Distility was very fortunate to have Dean Roger Martin and Assistant Dean Suzanne Spragge of the Rotman School of Management, University of Toronto, spend an hour with us in the Distility Lab this week. The visit exceeded expectations since not only was it immensely gratifying to have positive feedback on …
Building a Better Brand Strategy System: The Story of 10days10brands
Participants Achieve Extraordinary Results After New Technology Innovations In March 2010, we set out to improve Distility 1day1brand – our system that allows teams to create clear, honest and compelling brands in one breakthrough day. Our beta test – dubbed “10days10brands” – took ten innovative MaRS technology start-up companies through our …
ConnectedN Develops Brand that Resonates with Target Audience
In Just 1 Day, Company Identifies Competitive Advantage and Clarifies Core Message ConnectedN is a social content management system that allows you to run all your social media marketing efforts from your website – in as little as 15 minutes per week. The platform lets you quickly see and respond …
How Profound Medical Created a Brand That Stands Apart
Distility 1day1brand Alumni Receive Angel Funding to Support a Non-Invasive Treatment for Prostate Cancer Profound Medical Inc. is revolutionizing the cure for prostate cancer with a new, non-invasive treatment. Prostate cancer is the most common form of cancer among Canadian men, with over 25,000 new diagnoses each year. The current …
When Promotions Kill Your Brand Strategy
by Margaret Sims The Bay department store is a venerable Canadian institution, and over my shopping lifetime, I have come to learn that the The Bay is a high quality department store. However, they seem to be moving into discount chain territory by using the old school marketing tactic of …
Never before seen video of Distility 1day1brand
By Axle Davids Now that our provisional patent has been filed, you can be the first to see the new Distility 1day1brand video – just completed today. And what better place to premier the video than in NYC at Jeff Pulver’s @brandsconf where today we’re exploring the “Humanization of Brands” …