In our last post, we introduced Distility’s big brand strategy secret: At the heart of our approach lies a deep cultivation of the way a team explores and commits to their brand. Based on the quality of the team’s exploration and commitment, they can arrive at four distinct brand strategies: Fragmented …
Revealed: Distility’s Biggest Brand Strategy Success Secret
A successful brand strategy tells your team how you want your brand to be known. It identifies a desired brand reputation – one that, by being achieved, will accelerate your overall business success. So why do so many Brand Strategies, and the Brand Marketing that follows, experience an inglorious lack …
SEO and Social Media Build your Brand
In our last post, we defined brand and brand strategy, and noted that your public brand is rooted in your customers’ past impressions of your company, while your brand strategy is a vision of the future of your brand. Now we settle down and talk about the present, the now, …
Brand vs Brand Strategy: The Rematch
It is time once again explore the absolutely fascinating subjects of brand and brand strategy. We’ll pick up our conversation again with some useful definitions. Brand. Your company’s brand can be thought of as its image in the collective mind of the marketplace – its personality, promise, and position as perceived …
Use SEO to ruin a good brand name: 3 easy steps
In our first post on SEO and Branding, we explored how the competing demands of search engine optimization (SEO) and brand strategy can make decisions like naming rather difficult. Here is the basic problem: core branding principles tell us that when naming a company or product, go unique or go home. …
Brand Strategy and SEO: The Naming Dilemma
Brand has been an important business tool and concept for more than a century. Search engine optimization (SEO), on the other hand, has been a serious concern for scarcely a dozen years. So what’s the relationship between the two? This is a surprisingly deep question, so we’ll devote a number …
Distility CEO Axle Davids to speak at Refresh Events
Axle Davids, “Pragmatic Branding: How to Create Brands That Are Simple, Social and Scalable” February 16th 2010, 6:30pm Function 13, 156 Augusta Avenue, Toronto Admission: $10 Agenda 6:30-7:30 Mix & Mingle 7:30-8:30 Presentation: “Pragmatic Branding: How to Create Brands That Are Simple, Social and Scalable” 8:30-9:00 QA 9:00 Post-Event …
Brand Strategy Future – Visionary Words from P&G CEO
I’m pretty blown away by the Adage.com interview with P&G CEO Bob McDonald. His thoughts on brand strategy are in perfectly sync with those of Lisa Bradner. Lisa is the author of Forrester’s “Adaptive Brand Marketing” we’re big fans of hers. McDonald is taking it to another level here, and …