Distility CEO Axle Davids to speak at Refresh Events

In Branding News by Distility0 Comments

 

How to Create Brands That Are Simple, Social and Scalable

Axle Davids, “Pragmatic Branding: How to Create Brands That Are Simple, Social and Scalable”

February 16th 2010, 6:30pm

Function 13, 156 Augusta Avenue, Toronto

Admission: $10

Agenda

  • 6:30-7:30 Mix & Mingle
  • 7:30-8:30 Presentation: “Pragmatic Branding: How to Create Brands That Are Simple, Social and Scalable”
  • 8:30-9:00 QA
  • 9:00 Post-Event Networking

 

Presentation:“Pragmatic Branding: How to Create Brands That Are Simple, Social and Scalable”

 

Traditional branding is too slow, complicated, and un-collaborative for today’s pace of innovation and communication. To survive and thrive, brands must now be more than relevant, compelling and competitive. They must be easy to grasp, share, and grow.

Drawing on extensive branding experience with industry innovators like AT&T Mobility, Applied Biosystems, and AutoShare, as well as his experience as a technology entrepreneur in the MaRS Incubator, Axle Davids will reveal the new brand strategies and new tactics to help your brand simplify, scale and succeed.