At Distility we enjoy having our offices at the MaRS Centre. On top of the excellent location, there is an energy associated with being surrounded by innovative organizations which range from early stage start-up to established technology company (and every stage in between). The chatter in the halls also has …
Fall Reading List: Technology’s Dark Side and Innovating in the Reset
There is no time like autumn for old thinking to fall away to make room for fresh perspectives. This reading list features four of our current favourite big idea books in the technology and business realms. The books on the list are thought-changing books, and, having had the opportunity to …
The Perils of Business and Brand Strategy Silos
There are far too many examples of businesses being forced into damage control mode after decisions on business policies, actions or tactics blow up in their faces. In the internet age, it is wise to assume that there are no secrets from your customers and stakeholders. You need to consider …
Distility – Toronto Branding Agency Announces e-Learning Course
Distility is pleased to announce the upcoming Fall, 2013 release of our new e-Learning course — Distility Brand Quest Distility Brand Quest is an interactive course that delivers what you and your team need to know to become brand champions, and win your customers’ hearts. Strategic business leaders both (i) …
How Do I Get Branding Done?
Branding is a word that has many meanings. Many businesses start with the misconception that, to get their branding done, they simply need to commit to a logo, a name and put those items on a website. For many businesses, that is all they do, and they are missing out …
Brand Building – The Value of Commitment
Brand systems are the visual and verbal systems representing your brand — names, symbols, concepts, colours, images, fonts, tag-lines and the like. By using your brand systems consistently, you can create a valuable intangible asset that ensures recognition, memorability and relevance in the minds of your stakeholders. While the value …
Innovative Brand Campaigns and Knowledge Marketing
@1day1brand top tweets for the week ending July 8, 2011. Innovative Brand Campaigns – Successful, Lacklustre & Green Successful: HBO Finds Its Own Way With Social Networking – http://ow.ly/5w7W5 Lacklustre: Pepsi Rebranding 101: First, Do No Harm – http://ow.ly/5tuJB Green Brand Strategy: A Swedish Burger Chain Says “Minimize Me” – …
Overload: Vision, Mission, Values, Purpose, Brand
I met with a fantastic organization that does huge business in the USA. They are routinely winning awards and business because they have such an energized and engaged culture. The company will do profound leadership work, say on their values, and then ensure that these concepts are thoroughly metabolized throughout …
The Globe and Mail Consults Distility For Expansion Story
This article was originally posted on The Globe and Mail website – June 1, 2011. The Challenge – Expansion dilemma brews for Garrison By Marjo Johne Garrison Brewing Co. had to temporarily shut down production a couple of months ago – but not because there wasn’t enough demand …
Do I have a brand?
Brand is a word that has many meanings. It can mean as little as an identifiable trademark (a name or logo) or it can be used to describe an entire business. When it comes to savvy marketing what is key is that it is an idea that exists in the …