In 1939 the Batman made his first appearance in Detective Comics #27. Six issues later he got his origin story when Americans were introduced to the young Bruce Wayne who witnesses his parents murdered in cold blood. Bruce swears to avenge their deaths and as the years pass, he steels …
How to Evaluate Slogans and Taglines
A slogan or tagline, as outlined in our post What Makes a Good Tagline, is a short, pithy sentence that acts as a rallying cry for your brand. It works to: directly communicate the essence of your brand to your target audience, and inspire your team to be proud of …
What Makes a Good Tagline?
It’s no secret that a good tagline or slogan can be a cornerstone of an enduring brand. At Distility, we believe that a concise, elegantly-crafted tagline can drive home the value of a brand. But coming up with the perfect one-liner is no walk in the park. There’s lots to …
Inbound Marketing Step 1: Is Your Brand Ready to Start Inbound Marketing?
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. When inbound marketing is effective, it results in your ideal customers seeking you out and investing the time to learn about your brand’s offering as a solution to their need. Like all marketing …
Should Brand Strategy be Actual or Aspirational?
During our Distiliy 1day1brand events, participants ask: “When we are developing our brand strategy today, should we be thinking of the brand we are now? Or the brand we aspire to be?” For instance, one client has a multimillion dollar capitol project that won’t be completed for three years. Should …
How to Use Your Brand Strategy in Your Brand Advertising
Don’t Create Your Brand Advertising Until You’re Clear on Your Brand Strategy Your brand strategy – brand promise, brand position, brand personality – is how you win space in your customer’s mind. When it comes time to create a brand advertising campaign, it is important to ensure that your campaign embodies your …
When Is It Time to Rebrand?
Is a Corporate Rebrand in Your Future? If you are reading this, then your brand, or the brand of someone you know, is on your mind. You may be thinking: “Our brand looks dated, at a time when we need to look current.” If this is you, you need to …
Has Price Competition Become Your Brand Strategy?
Last year at this time we wrote a blog post titled “When Promotions Kill Your Brand Strategy” outlining our concerns that, while brand promotions may drive traffic to a retailer, retailers need to be careful that their promotions aren’t out of sync with their customers’ need and enduring qualities of …
3 Ingredients to Make a Good Brand
To Create a Good Brand, Your Brand Needs to Get Three Key Ingredients Working Together. A good brand is one that has attained prime space in your target customer’s mind so that the brand is remembered as the customer’s preferred solution. There are three overarching ingredients to creating a good …
Toronto Design Agency First Partner for Paradigm Shifting Brand Technology
Strategic Partnership Enables Design Lab Customers to Develop their Brand Strategy in One Day with Distility 1day1brand. November 28, 2011, Toronto, ON — Design Lab (www.designlab.net) and Distility (distility.com) are pleased to announce a strategic partnership to bring Distility 1day1brand to Design Lab clients. This unique patent-pending decision support technology …