Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This Remembrance Day our edition focuses on Random Acts of Kindness. On a personal level, this Remembrance Day …
Brand Architecture: What Is an Endorser Brand?
[Update: The best practices in Brand Architecture: What Is an Endorser Brand can now be found in our free brand architecture ebook, How to Organize Your Brands. Download it today.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Endorser Brand Architecture An endorser brand architecture is made up of individual and …
Best of Brand Marketing Distilled – 11/04/2011 – Occupy Wall Street
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. This week’s edition features the Occupy Wall Street movement. As set out in the articles distilled below, the Occupy movement has no one core message but is comprised of a large number …
Brand Architecture: What Is a Freestanding Brand?
[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE: What Is a Freestanding Brand CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK This post is the fifth in our series on brand architecture. …
Best of Brand Marketing Distilled – 10/27/2011 – Halloween Marketing Ideas
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition provides a distillation on Halloween Marketing as an increasingly important stop on the seasonal marketing …
Distility News: U.S. Patent Application and PCT Filing by Innovative Canadian Branding Agency
Distility is pleased to announce that it has taken the next steps in patenting its ground breaking brand marketing technology. Back on October 14, 2010, Distility submitted a U.S. provisional patent application for its innovation titled “Method of Visualizing the Collective Opinion of a Group”. Distility is please to report …
Best of Brand Marketing Distilled – 10/21/2011 – Inbound Marketing
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition provides a distillation of inbound marketing. Inbound marketing is a marketing strategy that focuses on …
Best of Brand Marketing Distilled – 10/14/2011 – Loyalty Programs
Best of Brand Marketing Distilled is our weekly (or sometimes bi-weekly) distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week we consider loyalty programs. Loyalty programs are marketing programs designed to encourage and …
Brand Architecture Basics: What Is a Masterbrand?
[UPDATE: THE BEST PRACTICES IN BRAND ARCHITECTURE: WHAT IS A MASTERBRAND CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Our blog posts What Is Brand Architecture? and How to Choose Your Brand Architecture? …
Fall Reading List: Technology’s Dark Side and Innovating in the Reset
There is no time like autumn for old thinking to fall away to make room for fresh perspectives. This reading list features four of our current favourite big idea books in the technology and business realms. The books on the list are thought-changing books, and, having had the opportunity to …