The new year is a great time for goal setting. There are a number of schools of thought on goal setting and how to track and measure your progress. Whatever your goal setting and tracking paradigm, if increasing brand awareness or building your brand is one of your goals, then …
Steve Jobs’ Buddhist Branding Secret
The real secret to Steve Jobs’ branding success stems from his time spent studying Buddhism in India. It was there that he learned the importance Buddhism places on intuition. Here is what Jobs told his biographer Walter Isaacson: “The people in the Indian countryside don’t use their intellect like we …
Best of Brand Marketing Distilled – 12/21/11 – Advertising with Personality
Best of Brand Marketing Distilled is our reoccurring series of posts featuring distillations of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition provides a distillation of a video advertising series that delivers its …
Has Price Competition Become Your Brand Strategy?
Last year at this time we wrote a blog post titled “When Promotions Kill Your Brand Strategy” outlining our concerns that, while brand promotions may drive traffic to a retailer, retailers need to be careful that their promotions aren’t out of sync with their customers’ need and enduring qualities of …
Startup Branding – Early Stage Dilemmas
You would expect that branding an early stage startup would be easier than branding an established firm. You have a clean slate. There are no brand architecture or strategy issues to fix. The client is excited and passionate about the work. They are motivated to get it done. But early …
Best of Brand Marketing Distilled – 12/9/11 – Event Space Rental Tips
Best of Brand Marketing Distilled is our weekly (and sometime less frequent) distillation of the best of brand marketing and business intelligence. We hope these posts are fuel for your organization’s planning and success. This week’s edition provides a distillation of our top workshop and off-site space rental tips. We …
3 Ingredients to Make a Good Brand
To Create a Good Brand, Your Brand Needs to Get Three Key Ingredients Working Together. A good brand is one that has attained prime space in your target customer’s mind so that the brand is remembered as the customer’s preferred solution. There are three overarching ingredients to creating a good …
Toronto Design Agency First Partner for Paradigm Shifting Brand Technology
Strategic Partnership Enables Design Lab Customers to Develop their Brand Strategy in One Day with Distility 1day1brand. November 28, 2011, Toronto, ON — Design Lab (www.designlab.net) and Distility (distility.com) are pleased to announce a strategic partnership to bring Distility 1day1brand to Design Lab clients. This unique patent-pending decision support technology …
Brand Architecture – When Resistance Trumps Reason
Our experience with brand architecture projects is that they are either really easy or really hard for a business, and there is rarely anything in between. When It’s Easy, Brand Architecture Reason Trumps Resistance When a business has a handful of product or service offerings, brand architecture is generally a …
Is Your Brand at Risk as You Grow?
At Distility we enjoy having our offices at the MaRS Centre. On top of the excellent location, there is an energy associated with being surrounded by innovative organizations which range from early stage start-up to established technology company (and every stage in between). The chatter in the halls also has …