We’ve said it before, and we’ll say it again. A logo can be a waste of space. That’s because most brands benefit from a quality wordmark – not a logo. Wordmark vs. Logo A logo is a symbol that can stand in place of your brand name. The Nike swoosh, …
Is Your Visual Identity Right for Your Company?
From time to time, we like to write about things we’ve learned as branders. We like it so much that we do it in the form of ebooks you can download for free. You may have seen the ads. You may have downloaded or even read the content. Either way, …
Apple, the FBI and Your CEO – What You Need to Know
With the release of iOS 8 in September 2014, Apple’s privacy systems became largely unhackable. Even by Cupertino itself. User privacy was so protected that, when it came to matters of law enforcement, Apple could only help authorities when presented with a device at Apple headquarters. After the San Bernardino …
The 1 Thing Your CEO Can Learn From the Uber Rebrand
Okay. Uber revealed a new brand identity today and the Internet lit up like a flame-engulfed slot machine, ringing with abysmal OMGs and LMAOs. It goes to show you one thing . . . But first, a quick recap. Facts About the Uber Rebranding It was led by Uber Founder + CEO Travis Kalanick and …
New Workshop Gets Your Brands Organized
Based on the success of our new ebook How to Organize Your Brands, Distility is pleased to announce Brand Architecture Express. Designed for the fast-moving firm looking to get their brand architecture done right, this workshop is the most efficient way to unify past and future offers. For this new …
Why It’s Not Called the iWatch
In early September, Apple held its annual iPhone event. Since then, new product demos and ads for the iPhone 6s, iPad Pro and Apple Pencil have been widely circulated. Naturally, many editorials followed about this year’s goodies and their features. But we’d like to look at something else. Something more …
New eBook How to Organize Your Brands Out Now
We’re excited to announce the launch of our new ebook, How to Organize Your Brands – an overview of brand architecture models, and how they apply to business. Co-authored by Distility CEO Axle Davids, and creative lead Kalan Vuksanovich, this ebook is a must read for anyone looking to organize their …
New Google Logo Takes the Sans-Serif Plunge
This week, Google finally did it. They swapped their classic, bookish wordmark for a simpler and more contemporary sans-serif look. News of this change hit the Google Blog Tuesday morning, sending tech sites into a frenzy. And, really, it’s been a long time coming. Why Did the New Google Logo …
The Lexus Hoverboard Is Brand Positioning Incarnate
The Internet has recently been aflame with video content from the Lexus marketing department, showcasing a steaming, boardlike object, made of futuristic carbon fibre and woodgrain, floating inches above a sun bleached skate ramp somewhere in Barcelona. “It’s a Hoverboard, and It’s Real” Exclaims the Internet It takes a second …
What Is the Hybrid Brand Architecture?
[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE: What Is the Hybrid Brand CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK The hybrid brand architecture is a mixture of two or more …