When your organization goes through a full rebranding, you’re going to need to formalize the rules by which your new brand identity can play. The way to do this is through a brand guidelines document – a near biblical set of standards created by your branding agency. Just short of …
How to Innovate in a Small Business – Our Story in The Globe
This week, Distility CEO Axle Davids was featured in The Globe and Mail Report on Business. The piece highlights the importance of ongoing innovation in smaller, growing firms. It does a great job capturing our efforts to make branding smoother and faster through our patented software and workflows. It also …
Lean Content Marketing Is a Good Thing
When a company reaches the point at which it is truly a brand, and not simply a business, its leaders have to start thinking about content. The reason is simple. People expect to see content from leading brands. It’s that extra little pinch of value that keeps them interested. A …
Brand Reveal Musts
When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can …
Jack.org Rebrands for the Future With Distility
Earlier this year, mental health charity Jack.org – formerly The Jack Project – launched their bright new brand. We at Distility had the pleasure of developing it. The process involved renaming, brand architecture and an interactive brand analysis initiative, wherein we engaged the organization’s youth-based online community for insights into …
Sigma Systems Gets Exciting New Brand With Distility
Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they …
Toronto Branding Agency Distility in the News
This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its …
Key Brand Design Elements for a Website: The Checklist Revealed
Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website …
A Descriptive Name Is a Pain to Trademark, Even if You’re Google Glass
As you may have noticed, the internet has been buzzing with updates regarding a disputed U.S. trademark application filed by Google, for their yet-to-be-made-public wearable computing device, Google Glass. Given that part of our work at Distility® is naming strategy, we’ve found this story to be pretty interesting. What’s Been …
Key Brand Design Elements for a Website
Friends of Distility often ask us what the key brand design elements of a project are. Since they (or their clients) can’t invest in defining a brand that works across all media, they instead define their brand’s visual identity through a single application – often a website – and they …