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Make Your Branding Resolutions Stick

In Building a Brand by Distility2814 Comments

The new year is a great time for goal setting.  There are a number of schools of thought on goal setting and how to track and measure your progress.  Whatever your goal setting and tracking paradigm, if increasing brand awareness or building your brand is one of your goals, then …

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Steve Jobs’ Buddhist Branding Secret

In Building a Brand by Distility2801 Comments

The real secret to Steve Jobs’ branding success stems from his time spent studying Buddhism in India. It was there that he learned the importance Buddhism places on intuition. Here is what Jobs told his biographer Walter Isaacson: “The people in the Indian countryside don’t use their intellect like we …

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Has Price Competition Become Your Brand Strategy?

In Brand Promotion by Distility3 Comments

Last year at this time we wrote a blog post titled “When Promotions Kill Your Brand Strategy” outlining our concerns that, while brand promotions may drive traffic to a retailer, retailers need to be careful that their promotions aren’t out of sync with their customers’ need and enduring qualities of …

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3 Ingredients to Make a Good Brand

In Branding Evaluation by Distility3277 Comments

To Create a Good Brand, Your Brand Needs to Get Three Key Ingredients Working Together. A good brand is one that has attained prime space in your target customer’s mind so that the brand is remembered as the customer’s preferred solution. There are three overarching ingredients to creating a good …

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Toronto Design Agency First Partner for Paradigm Shifting Brand Technology

In Branding News by DistilityLeave a Comment

Strategic Partnership Enables Design Lab Customers to Develop their Brand Strategy in One Day with Distility 1day1brand. November 28, 2011, Toronto, ON — Design Lab (www.designlab.net) and Distility (distility.com) are pleased to announce a strategic partnership to bring Distility 1day1brand to Design Lab clients. This unique patent-pending decision support technology …