This post is one in a series on our biggest brand strategy secret here at Distility: That most bad brands can be traced back to a failure of exploration, a failure of commitment, or both. This diagram sums up the way most brands go wrong, and what it takes to …
The Authentic Brand Strategy
This post is one in a series on our biggest brand strategy secret here at Distility: That most bad brands can be traced back to a failure of exploration, a failure of commitment, or both. This diagram sums up the way most brands go wrong, and what it takes to …
The Fragmented Brand Strategy
This post is one in a series on our biggest brand strategy secret here at Distility: That most bad brands can be traced back to a failure of exploration, a failure of commitment or both. This diagram sums up the way most brands go wrong, and what it takes to get to …
Brand Strategy = Exploration & Commitment
In our last post, we introduced Distility’s big brand strategy secret: At the heart of our approach lies a deep cultivation of the way a team explores and commits to their brand. Based on the quality of the team’s exploration and commitment, they can arrive at four distinct brand strategies: Fragmented …
Revealed: Distility’s Biggest Brand Strategy Success Secret
A successful brand strategy tells your team how you want your brand to be known. It identifies a desired brand reputation – one that, by being achieved, will accelerate your overall business success. So why do so many Brand Strategies, and the Brand Marketing that follows, experience an inglorious lack …
SEO and Social Media Build your Brand
In our last post, we defined brand and brand strategy, and noted that your public brand is rooted in your customers’ past impressions of your company, while your brand strategy is a vision of the future of your brand. Now we settle down and talk about the present, the now, …
Brand vs Brand Strategy: The Rematch
It is time once again explore the absolutely fascinating subjects of brand and brand strategy. We’ll pick up our conversation again with some useful definitions. Brand. Your company’s brand can be thought of as its image in the collective mind of the marketplace – its personality, promise, and position as perceived …
Sprouter Company Profile
Sprouter Talks…to Distility about the new branding By: Erin Bury, Community Manager at Sprouter. Tues Feb 23rd, 2010 If you’re an entrepreneur at some point you had to sit around with a whiteboard trying to think of a name for your company. You probably sent ideas to your peers and …
Use SEO to ruin a good brand name: 3 easy steps
In our first post on SEO and Branding, we explored how the competing demands of search engine optimization (SEO) and brand strategy can make decisions like naming rather difficult. Here is the basic problem: core branding principles tell us that when naming a company or product, go unique or go home. …
Brand Strategy and SEO: The Naming Dilemma
Brand has been an important business tool and concept for more than a century. Search engine optimization (SEO), on the other hand, has been a serious concern for scarcely a dozen years. So what’s the relationship between the two? This is a surprisingly deep question, so we’ll devote a number …