NRX – a global, enterprise-level software provider – approached Distility for a ground-up rebranding, from brand strategy through to new collateral and a fully redesigned website. Though the Toronto-based software provider had become a leader in its industry, NRX was struggling to commit to a clear brand promise, which was preventing …
April Fools’ Brand Pranks: Best of 2014
What a wonderful time of year it is. The snow is melting, the daylight is becoming plentiful, and the brands of the world are taking the you-know-what out of us for April Fools’ Day – again. Here are our favourite brand pranks of April 1st, 2014. 1. Google Maps: Pokémon Challenge …
Brand Strategy Attack: Ford Repositions Cadillac for Phoniness in Must-See Video
For those that live in the trenches of brand warfare, Ford’s recent response to Cadillac’s repulsive “Poolside” advertising campaign is golden. It clearly indicates the power that brand positioning can have when used to its fullest. Cadillac’s Poolside: A Quick Recap Poolside features actor Neal McDonough extolling workaholism, consumerism and …
A Long Brand Name Can Ruin a Wordmark
A wordmark is a specially stylized typographical treatment of the letters in your brand name. An effective wordmark focuses your customer’s attention on your name, while driving home some desirable first impressions about your brand. When your company has a long name – and by long we mean more than …
Does Your Wordmark Focus Attention?
Technically, a wordmark is not the same thing as a logo. With a wordmark, you’re treating your brand name itself as a piece of marketing art. With a logo, you’re aiming to create a symbol that will one day (if you have a huge marketing budget) stand in place of your name. …
Yahoo! Logo Rebranding – Where’s the Avatar?
Today the tech world was abuzz with the unveiling of the refreshed Yahoo! logo. Last night, the web giant revealed this new design on their Tumblr page. The purpose of the Yahoo! logo rebranding was to bring the Yahoo! look and feel up-to-date with their effort to up the sophistication of the …
QHN.CA Gets Winning New Brand With Distility
QHN.CA – a leading healthcare quality improvement community – signed on for the Distility 1day1brand workshop and rebranding workflow to fully revitalize its look and feel, and fully redesign its website. The QI community determined that a more sophisticated online presence would work to increase its member base. For an …
Creative Work Suffers When You’re Too Precious
“They called it fluff!” Creating or marketing brands means promoting and demoting ideas everyday. When you’re delivering creative work to a client, they need to see nothing less than concepts you and your team firmly believe in. But sometimes, something happens between that first client meeting and the presentation of …
Distility in Forum Magazine on Branding Education
Branding Education – How to Make Branding Better In October 2012, our company was featured in the Forum Magazine Business Spotlight. The article focuses on the backbone of our business – our ability to make branding faster and more pragmatic than what is made possible by traditional branding agencies. Ironically (and …
Distility Rebrands Branding for Software Engineers
Well, it’s safe to say it – we have been busy bees here at Distility. Whether we’ve been on the road for branding workshops, or building brands right here in our office, we’ve had no shortage of projects this year. And with all the hustle and bustle, it’s been harder …