Yesterday, I stumbled upon a great rant about the recently published Interbrand 100 top brand rankings of 2010. On his blog, Chicago based Brand Strategist Jonathan Salem Baskin suggests a far better way to value a brand, one the brand agencies are bound to hate. After sending it to my team, …
Brand Scam: Buying Too Darn Much!
Too many branding vendors bank on the fact that you are lost in the branding quagmire, so they can sell you more than you really need. Less common, but still a concern, is the in-house resource who is going to take your project down the rabbit hole, drawing it out, …
Distility CEO Axle Davids on BusinessCast, the podcast for entrepreneurs.
Last week Distility CEO Axle Davids had the privilege of being the featured guest on Businesscast, the podcast for entrepreneurs. The BusinessCast Entrepreneurs Podcast is an iTunes-featured podcast developed to help entrepreneurs of small and medium-sized businesses across all industries address their strategic and day-to-day business issues.
Distility Branding receives angel-led funding
1day1brand system delivers an innovative and collaborative process for building brands TORONTO, ONTARIO (July 21st, 2010) — MaRS, a Toronto-based not-for-profit innovation centre, is pleased to announce that one of its clients, Distility Branding, has closed a round of angel funding totalling $350,000. Proceeds of the investment will provide operations …
Canadian News Wire: Distility Branding receives angel-led funding
Distility Branding receives angel-led funding 1day1brand system delivers an innovative and collaborative process for building brands TORONTO, July 21 /CNW/ – MaRS, a Toronto-based not-for-profit innovation centre, is pleased to announce that one of its clients, Distility Branding, has closed a round of angel funding totalling $350,000. Proceeds of the …
Add Your Quote for Brand Scammed!
We’re delighted by the response so far to Brand Scammed! Have a look in the comments section below for some of the quotes we’ve received by some of the best minds in business. And please add your quote to theirs. You’ll be in great company! Please provide your quote below…
Brand Scam: Buying Too Little.
By Axle Davids, CEO & Brand Technologist, Distility Branding This scam is by far the biggest of all Brand Scams and leads to the worst brands of all. The typical story is a client who needs a branding deliverable like a website or lead generation campaign. They ask their internal …
Apple Brand Strategy Leaked in Microsoft Slide!
Hours ago, CNET and other tech sites featured a purported leaked Windows 8 document. It looks real. Especially convincing is the sad “How Apple does it: A Virtuous Cycle” slide. (image above from leaked document above) The Virtuous Cycle: A strong brand promises “That it will just work” It does …
Brand Scammed! Branding Agencies Exposed
Branding is so loveable when it fuses a team’s passion with a customer’s need. When it separates that team from the pack. When it imbues everything they do with an authentic sense of personality. When it helps good companies and good causes win the day. But I hate the bad …
The Apple & Microsoft Brand Strategies – What Do You Think?
Yesterday, Apple’s market capitalization eclipsed that of Microsoft. Their rivalry has fascinated me since I was old enough to geek. Apple has always been about control of the experience. Microsoft in its hey-day about control of the industry. Things they are a changing. So what about their brand brand strategies?